I tried to ask Doubao “What is the most suitable infant formula for this problem Chinese children at present?” To my surprise, the answer was “Beinmei” instead of “Feihe” after several times of asking, and even the top three recommendations were not “Feihe”.
This is very dangerous for Feihe. When a large number of consumers begin to seek answers through AI, their minds will also change subtly.
So, let’s fix this this problem
How to let AI recommend your business information
Since AI collects human knowledge and wisdom, there where to manually find is a way to “train” AI so that it can present your business information as much as possible when users ask for relevant information.
This topic is called GEO, also known as AISEO. GEO is the acronym for Generative Engine Optimization, which means optimizing the presentation of your business information in the AIGC platform.
Several important issues that GEO needs to address include:
(1) Allow AIGC to index your content.
This is essentially no different from search engine spiders (or bots). Our goal is to use these information-grabbing technologies to crawl our content without any obstacles and efficiently.
However, here is the key point
The difference is that AIGC’s spider can not only please tell us about the main innovations capture pure text information, it can also read the text on the picture, and even read the picture directly. It can also directly read the subtitles in the video or the content of the oral broadcast.
(2) Allow AIGC to cite aero leads your content when relevant issues arise.
The second problem is that even if AIGC indexes your content, it does not mean that it will definitely display your content when users mention related questions. It may think that your content is not good enough or not suitable enough, so it uses other people’s content, or simply makes up nonsense (illusion).
