Myth : Being cheated by influencers
Example: The expert promised to reach N million views, and the expert actually did it. There is
Consequences: No conversions, no actual results achieved. In fact, many influencers have gone to extreme lengths to inflate their traffic. Although it is hateful, it is not helpless. Brand owners can use data to discover it, and they can also keep evidence. It is not complicated, but brands often do not use ready-made tools.
Misconception : Only pursuing conversion or over-pursuing conversion
Example: Some companies believe in conversions, and seeing that others can get a lot of conversions when creating content, they also require that their own content marketing should be measured by actual conversions! ——
Why should I spend money There is
Create content if it can’t bring conversions? !
Consequence: Not only does the content conducts targeted campaigns fail to spread, but it also leads to a very low conversion ROI. This is a common occurrence.
Myth : Conten Topic, there is content but no topic
Example: Work hard on selling points, work hard on dissemination, and constantly pile up your own content on various platforms from various thematic angles.
Consequences: , let alone influence. Even if you spend money for several years now, there have been discussions a on traffic, it will not work. This is because most brands’ content is commercial content, which does not have the topicality to really arouse user interest. Good content that can trigger communication needs to meet the other five elements as much as possible in addition to practicality, namely: social currency, emotion, incentive, storytelling, and publicity.
Myth : Crowd Orientation Error
Example: We carefully segment people based on their social attributes and at agb directory a interests, and then deliver targeted content, hoping to improve the spread and interactivity of the content.
Consequence: Content dissemination has not significantly improved, but active users are decreasing. Because there are very feasible ways to target people, not just by social attributes or interests. Good targeting can even completely snatch the precise audience of competitors!
