What about Alibaba? Although it holds the title of the largest This is advertising revenue in China (in fact, its advertising revenue should have been far behind ByteDance in 2024), it is obvious that it is more focused (or even shrinking) in the field of advertising products. . For advertisers, more focused products are easier to use and more likely to play a greater role.
Alibaba’s advertising is basically focused on e-commerce.
For the entire picture of this system, I still use the two-dimensional table format. The horizontal part is the consumer marketing journey (stage) defined by each company’s “marketing science”, and the vertical part is the specific delivery scenario.
Let’s look at Tencent’s first This is
Those marked in red are real-time bidding how do i list my business on tripadvisor type delivery functions. Those marked in blue are contract-based advertising resources.
Tencent’s advertising and traffic delivery system is not separated into a single table like ByteDance’s, but is divided into a resource system table and a delivery function table. The reason is that Tencent has a rich variety of resource types and many delivery functions, and the another upcoming innovation is contained two are often in a many-to-many relationship rather than a locked relationship. Therefore, it can only be described in two tables.
Let’s look at Alibaba’s
The core of Alibaba’s advertising system is the Wanxiangtai system. Then cite aero leads your there is the UD system. The main media partner of UD is Douyin. It can be seen that Alibaba’s advertising system is very focused.
After sorting out the tables, the advertising products of various media platforms seem not so complicated. Later, I will sort out the related support tools for their advertising and traffic. Please stay tuned.
