Users who can enter the community are accurate users who have This is been screened by peers or competitors? and you only need to spend 50-100 yuan each time to use the other party’s private domain traffic. You don’t even need to add everyone in the group? and you don’t have to worry about low community opening rate? low message reach rate? etc.? you can easily intercept.
Private domain is no longer This is
A “safe zone”? traffic becomes public domain
It is actually happening: private domain construction companies: do you need web design? traffic is becoming public domain .
In the past? bosses may have thought that users who enter my private domain are my users; but the platform tells us that this is not only yours but also everyone’s.
From the update dynamics table of key touchpoints in the WeChat powers will be granted to the bank of russia? ecosystem below? it can be seen that the trend of private domain traffic becoming public domain has actually been happening all the time.
Platform Updates
Specific changes
The logic behind
Expansion of Moments advertising and enhancement of algorithm recommendations
In 2023? the number of WeChat Moments ads will increase from 2 to 3 per day? and ad push will rely on user behavior data (such as browsing and interaction) rather than pure friendships.
The platform increases advertising space? squeezing private has awb directory greatly domain exposure . Brands need to pay to obtain traffic? and the efficiency of private domain reach decreases.
Public domain of video account live streaming mechanism
More than 50% of the viewers of the video account live broadcast room come from public domain entrances such as “friends watching” and “local recommendations”? rather than the anchor’s private domain fans
WeChat uses algorithm distribution to break the closed private domain ? and brand optimization content welcomes public domain algorithms
