A few years ago, no one believed that neural networks could be used for commercial advertising. And today, McDonald’s produces videos made entirely with AI. Over the past six months, there has been a real revolution in how we create videos, write texts, and work with images.
Sasha Adueva, Post production producer and Head of AI department Three main directions in at Headshot agency, spoke to mads students about how AI can be useful in creativity.
What’s New in 2024 Three main directions in
OpenAI introduced Sora, a tool that allows you to create realistic videos simply by describing them in words. Pika learned to replace faces in videos, allowing you to shoot videos with you in different places and images.
Runway added lip syncing to make voice acting in videos as natural as possible, Luma improved the creation of special effects, and Kaiber took the quality and stylization of videos to a new level.
New opportunities for working with images Three main directions in
Now in Midjourney you can upload images and edit them by changing individual elements. Stable Diffusion has improved face processing and style preservation. Adobe has integrated Firefly AI into its programs, making it easier to create designs and work with graphics.
Advanced Text Assistants Three main directions in
ChatGPT can now search for information on the Internet. djibouti business email list Claude has become better at handling long texts, making analysis and editing easier. Google has released Gemini, a model that handles texts and images equally well.
And for those who value privacy, Llama has appeared – a model that works locally on a computer without the Internet.
Three main directions in working with neural networks
Video Tools
- Runway – for serious projects.
- Pika – for simple animation.
- Luma – for special effects.
- Sora – for creating not all measures from the plans videos from text.
- Kaiber – for beautiful styling.
Assistants for working with text
- ChatGPT – a little bit of everything.
- Claude – for complex tasks.
- Gemini – for working with different formats.
- Llama – when privacy matters.
Image creation programs
- Midjourney – for beautiful saudi phone number illustrations.
- DALL·E 3 – for realistic images.
- Stable Diffusion – when you need complete control.
