Some companies overlook the fact that a well-written informational newsletter, shared with an email list serve, can be a great selling tool for your business. As opposed to Bermuda Email List straight sales and promotional correspondence, newsletters can serve to make your customers feel more connected with your business, and this feeling of disconnectedness is one of the best ways to build a core of loyal customers. If you have never written a newsletter before, or are wondering how you can tweak your internal company news for a broader audience, the following tips can help you do this.
Use this opportunity to praise members of your staff. One feature that is common among many company newsletters at large, multinational companies is an article about a staff member who does particularly good work, both in the company and in the community. Not only is this a great way to show customers that your staff is dedicated to giving back, your staff will appreciate your support and the increased visibility your mailing will give their cause. If your company participates in volunteering days or charity drives, this is a great place to share that with your customers.
Give readers a preview of new programs or products that are on the horizon. If your company will be unveiling a new service in the coming months, a newsletter is the perfect way to introduce your customer base to this new addition. Again, this should not be written as sales copy. Instead, provide information on what your new product is or does, when you hope to introduce it, and how it is being developed.
Let the layout, article choice, and tone of the newsletter reflect the personality of the company. How a company chooses to structure the free form of a newsletter can say a lot about who they are. While all correspondence should be professional looking, feel free to include fun photos, applicable cartoons and other personal touches. This will let your customers and staff form a better picture of who the senior leadership is, and enable them to feel more at ease during interactions with them. Sharing a B2B Phone List company newsletter with your opt-in customer email list serve is a great way to give them a more complete picture of how your company operates.