Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in. So, we’re sharing our five top tips to help you overcome send anxiety, and send with complete confidence.
A fear of broken links is a warranted one. After all
A fear of broken links is a warranted one. After all, haven’t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand’s reputation, and render your marketing efforts ineffective. europe email list Begin testing your emails by sending a quality assurance test to both yourself and a colleague to check all the links. Our Campaign Monitor by Marigold solution also helps you send with complete confidence with its
Typos are simple mistakes
Typos are simple mistakes, and they usually don’t mess up your overall message, but they can undermine your professionalism. Typos tell your readers that you didn’t invest the time to proofread your messages to them. As a marketer, you want to avoid typos at all costs, but your own mistakes can be difficult to catch.Before sending an email, read it aloud slowly and focus on every word. You B2B Phone List can also print your email out to read it since reading print on paper allows for closer attention to detail and better comprehension than reading on a digital screen does. Some people also find reading their copy backward helps. But, above all, find proofreading buddies you can send your message to, and find at least one who preferably has some editing experience.