Mistake #4: Not discussing the labeling of advertising materials
The law requires mandatory labeling of any advertising content in the digital space. This applies to both traditional advertising and commercial integrations with bloggers. In case of violations of labeling rules, responsibility is distributed according to contractual obligations – penalties may affect both parties: both the brand representative To avoid problems with labeling and the influencer.
Solution:To avoid problems with labeling
To avoid problems with labeling, it is recommended to specify responsibility in the contract and prepare for integrations in advance by forming the necessary set of documents. When working with a marketing agency, all aspects are automated, which eliminates the risks of advertising being released without labeling or simple integration due to lack of planning.
Mistake #5: Not studying the blogger’s previous advertising experience and its results.
Many marketers make a common mistake by relying solely on the popularity of an influencer among other brands.
When creating a database of potential partners, companies often follow superficial logic: “Since this blogger has many advertising contracts, it means he is effective.” When the need for promotion arises, they simply select a random candidate from a pre-compiled list.
But the frequency of advertising publications is not an indicator of their effectiveness, and blindly following quantitative metrics can lead to ineffective investments in promotion.
Solution:To avoid problems with labeling
The proven experience of other clients is your protection telegram data against unsuccessful cooperation. Although detailed metrics may remain confidential, reviews from previous advertisers will provide valuable insight into the blogger’s work. It is recommended to collect information about the influencer you are interested in in advance by contacting those who have already had business relations with them. Such preliminary analysis will help you make an informed decision and minimize risks in further interactions.
Mistake #6: Focusing Only on Bloggers in Your Niche
Many entrepreneurs make the mistake of promoting their products only through channels in their niche. For example, sellers of skincare products often limit themselves to posting on beauty blogs.
Such a narrowly focused strategy has serious drawbacks. Firstly, you lose a huge layer of potential buyers who could be interested in your product, but do not follow specialized content. After all, people with a wide variety of hobbies may be interested in cosmetics.
Secondly, the monotony of advertising channels makes the campaign a prevailing need for high-quality one-sided and predictable. Expanding the range of platforms will allow you to cover different segments of the target audience and make promotion more effective. Don’t limit yourself to one topic – experiment with different formats and communication channels.
Constantly advertising on the same type of blogs can cause rejectionTo avoid problems with labelingof the target audience. When you show ads to the same people over and over again, your offers risk turning into intrusive spam.
Solution:
Expand your horizons – try to promote on new platforms with different specifics. This will not only protect you from audience burnout, but will also help you find unexpectedly effective promotion channels. By analyzing the response of different user groups, you can significantly improve your marketing campaign, increase your customer base and achieve sales growth.
Mistake #7: Stopping after the first failure in working with influencers
Influencer Marketing Hub research shows that most companies usa b2b list believe that promotion through bloggers is one of the most effective marketing tools. Therefore, you should not immediately write off this channel if your first experience was unsuccessful.
