In May 2024, Google introduced AI Overview , a tool that shows users the most relevant search results based on their interests. These results are displayed in a special fragment above the main links. Thus, the so-called “click-free search” appears, where a short excerpt with basic finland mobile database information fully satisfies the user’s needs. This leads to a decrease in website traffic and search result viewing time.
What does this mean for advertisers?
The main goal of AI Overviews is to increase the number of “click-free searches”, which can reduce CTR (click-through rate) by up to 30% and increase CPC (cost per click). However, not everything is so bad: these changes will help users find basic information faster, which will help reduce the time to make a purchase decision. united kingdom cell number That is, the potential customer is closer to conversion.
Photo: DBA NoGood
How to prepare?
To ensure your ads where to find the best compression springs for sale online remain visible even in the context of AI reviews, you should be proactive:
- Set optimal bids for your ads.
- Optimize landing pages and improve the quality of promotional materials.
- Ensure that your ads are relevant to specific search queries.
Work on quality now to ensure your campaigns are effective in the new search engine realities.
Read also: Who is a PPC specialist: what he should know and what to do
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