First employees
Since I am a teacher myself, I who I was looking for. I needed people with specialized education and experience working with children. Kosmo Kids kindergartens are bilingual. Our staff requires the positions of senior and junior educators, music and English teachers, speech therapist and manager.
Sometimes you have to look
Through 30 applicants to find the right one. We don’t hire the first teachers we come across. The interview is held in three stages. The first is standard, but for the second, the applicant must prepare a lesson plan and tell us about the psychological and physiological (for some specialists, it is important to know the speech) periodization of a preschooler’s development. The third stage is a master class from the applicant. Only after passing all three stages do we hire an employee for a probationary period.
Advertising In my case, word of mouth did a lot at the start
Parents asked to open the first kindergarten and were ready to take their children there right away. In the future, kindergartens opened under a franchise, of course, need to be promoted.
The cost of promoting one asia mobile number list kindergarten is about 50,000 rubles per month. We use online advertising, search for clients through social networks and targeting in Yandex and Google. At the same time, we do not neglect very beginning outdoor advertising, because most often the kindergarten is visited by residents of the nearest area.
Franchising Challenges
When you first start working in the children’s services sector, you make mistakes literally at every step. Only now do you guidelines for creation and design examples understand what exactly you did wrong. The mistakes were in interactions with parents and employees. They eventually allowed us to hone the processes and write out clear instructions.
At the initial very beginning adb directory stage, we spent a decent budget on advertising that did not work. Now we have narrowed the range of advertising channels to those that work.
