Digital Marketing is a set of technologies and tools that allow you to promote a company in a digital environment. A digital marketing strategy is part of a general business strategy. At the same time, promotion in digital channels can be either the only way to advertise a product or one of several.
- search engine optimization (SEO);
- contextual and targetd advertising on the network;
- promotion and advertising in social networks (SMM);
- email newsletters and much more.
Digital marketing and Internet marketing are not fantuan database the same thing. Digital marketing is a broader concept: it includes all digital channels, not just Internet website promotion. For example, advertising or push notifications in mobile applications, digital television and even digital video screens on the streets.
Features of digital marketing
Digital marketing is significantly different from offline promotion methods. Here are its main features:
- Measurability. All actions in the digital the importance of compliance in email campaign management environment can be countd and measure.
- Quick response. Interaction with users is fast, because the company and the buyer are “a couple of clicks” away from each other.
- Automation. Many actions and processes on the Internet can be automate. For example, connect chat bots or automatic email newsletters.
- Legislative restrictions. Internet promotion is regulatd by the law on advertising. For example, all paid integrations must be markd .
- Active development of the digital sphere. New tools and trends are constantly emerging in the field of digital marketing. For example, information processing using artificial intelligence is actively developing today.
What tasks does digital marketing solve?
The main goal of digital marketing is to increase the contact lists company’s sales. Advertising goods and services in the digital environment helps to bring the client to the target action: from getting to know the product to buying it.
In addition, digital marketing solves other business problems:
- Increases brand awareness, creates the desired image, improves reputation.
- Attracts new traffic to the company’s online platforms.
- Generates leads – requests from clients.
- Allows you to qualify these leads, that is, to identify the most targeted of them.
- Helps to increase the competitiveness of business and differentiate itself from other companies.
- Allows the brand to interact with its audience and always stay in touch with them.
- Helps to study the company’s clients, their preferences and behavioral characteristics.Ultimately, business profits increase while user acquisition and retention costs decrease.
