Affiliate Marketing
Affiliate marketing is a performance-based marketing tactic in which a retailer! typically an online one! rewards a website with a commission for each customer referred via the website’s promotional activities.
The “affiliate” or website only gets paid when their promotion of your product results in a sale. This method is similar to influencer marketing! but the pay structure is different.
For example! HubSpot’s affiliate program offers a 30% recurring commission for each customer an affiliate refers.
Simply put! the role of internet marketing is to help your business reach! attract! and convert online audiences.
Acquiring skills through digital marketing courses can be a significant step to mastering the methods necessary to achieve these objectives.
Let‘s dive into two separate goals you’ll have with internet marketing! as well as the necessary methods you’ll want to take to achieve those goals.
Goal 1: Internet Marketing to Attract New Customers
96% of shoppers use the internet for research before making purchasing decisions! so it’s important to pay attention to where your brand can be discovered (and how it’s perceived) online.
There are plenty of tactics you can use for this! like the following:
- Paid social media ads. Which channels you choose largely depends on whether you’re in B2B or B2C. I once worked for a company that offered a digital product for business-to-business clients! so our marketing team assumed that running LinkedIn ads would bring the highest ROI. We also simultaneously ran paid campaigns on Facebook. To our surprise! the latter channel turned out to be the most effective! bringing in the best quality leads at the best price.
- SEO. Optimizing your site for specific keywords will increase your chances of being discovered by prospects. Just make sure your content provides value to your target audience on top of being SEO optimized.
- Partnering up with influencers. In order for this to work! you’ll need to run some preliminary research. Ask yourself! “What types of accounts does my ideal customer follow?” Then! research influencers (whether on social media! YouTube! or both) in your niche.
Pro tip: Before you reach out to an cambodia telegram data influencer with a collab proposal! I highly recommend checking if they have high engagement on their posts and videos.
This is even more important than the number of followers (the classic case of “quality over quantity”). How can these people help you promote your brand?
There are plenty of ways from anything as simple as sharing images of your products to recording a video showing the “before/after” complemented with a discount code for the influencers’ community.
- Website design. While website design doesn’t attract new customers! per se! it affects how your brand is perceived. If the design is clunky! information is hard to find! and the site is slow! it might discourage visitors from exploring your website and surely won’t result in conversion.
Content Marketing Planning Templates
Plan your content strategically with these handy templates.
- Editorial Calendar Template
- Buyer Persona Templates
- SWOT Analysis Templates
- SMART Goal Template
Download the TemplatesLearn more
Goal 2: Internet Marketing to Cultivate Brand Loyalists
Internet marketing is for more than “just” artificial intelligence in the sales process attracting new customers — it’s also critical for turning them into long-time clients. You can use the channels I mentioned above and a few others! but apply different tactics.
Here are a few methods I recommend giving a try:
- Email marketing. This is united states of america email lead a pretty broad category. It covers both wide-scale campaigns like informing all of your clients about a cross-site sale and personalized messages for individual customers.
One of my favorite examples of the latter is sending over a Happy Birthday message along with a special discount code that can be redeemed within a month or so.
