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WhatsApp’s Evolving Features

The most popular app starts as a free messaging and calling app to help users communicate with family and friends. But over time, it has evolved and started being used by businesses to reach their customers in huge numbers. Meta launched the WhatsApp Business app in January 2018. A few months later, the WhatsApp Business API came into play.

WhatsApp Business API! provides businesses with interesting features listed below.

WhatsApp Click Ads :  Allows a business to run marketing ads on Meta social media platforms (Facebook and Instagram). Encourages potential customers to engage and convert them into sales on WhatsApp.
>WhatsApp Broadcast : Companies send out mass messages to inform users about exclusive deals, offers, new products and promotions at the same time.
>WhatsApp Streams : A feature used to collect data from customers in an architectural manner to facilitate interactions and therefore increase conversion rates.
>WhatsApp Chatbots : Helps automate and personalize customer interactions.
>WhatsApp Drip Marketing : Instruct businesses to schedule a series of predefined messages and send them to customers at the appropriate time.

Meta is pleased to leverage the potential of WhatsApp’s growing popularity and the success of businesses to engage with phone number database the masses without being too intrusive. However, WhatsApp marketing is definitely becoming essential for the betterment of businesses and their marketing teams. The tech stack is regularly working to improve the features of the WhatsApp business platform to increase engagement while ensuring user privacy and security.

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Q1: Why was this stage of WhatsApp’s development important?

A. WhatsApp’s 100 million milestone is important because it shows that WhatsApp is bridging the gap between individual users and operating systems like iPhone and Android. It also shows that it has gained popularity in the you have thousands U.S., where it had previously lagged behind other messaging tools.

Q2: What did Zuckerberg say about this event?

A. Meta CEO Mark Zuckerberg announced that WhatsApp has reached the 100 million mark in the US. He was excited and expressed his gratitude to users. He also claims that Meta will continue to roll out new features.

Q3: When will WhatsApp reach 100 million users in the US?

. WhatsApp’s head at Meta said the number of monthly active users has reached 100 million, most of whom are aruba business database iPhone users. Pew Center survey data shows that 29% of American adults say they use WhatsApp to communicate with loved ones.

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