If you’re an agency or freelancer, you absolutely need marketing tools to grow your client email list, drive growth, and get results.
With white label options, you can customize the software with your own logo and brand name so that customers don’t see the original branding.
In this post, we’ve rounded up the best white label marketing tools that actually get results. And to make sure you have plenty of options, we’ve also included tools that allow you to customize your branding, even if they’re not fully white label.
Let’s get started.
What to Look for in White Label Marketing Tools
White labeling is a simple marketing strategy where software creators allow you to replace the original branding with your own.
This means you can present it to clients as your own in-house software and they will never know what tools you are relying on.
White labeling is the perfect solution for agencies, netherlands phone number list freelancers, and anyone who works with clients. You can hide the name of the tool while still allowing them to access the dashboard to see your progress and results. This allows you to establish your expertise and build credibility.
But keep in mind that some tools allow you to completely mask their branding, while others only allow you to display your own logo and brand name. You may see some instances of the original branding somewhere in your account, which means customers may also encounter it.
So, when selecting a white label marketing tool for your WordPress business, we suggest you look for the following:
- Results: While you can repackage the software as your own, you need to ensure that it actually delivers results and provides the growth you want for your clients.
- Custom Dashboard: You should be able to customize the colors, fonts, and other aspects of your dashboard so that it perfectly matches your brand.
- Guest access: Sometimes you’ll need to show clients your progress, get approvals, and provide them with analytics. Granting them guest access with limited permissions will help you do this.
- Sub-Accounts: If you have multiple clients, it’ll be easier to manage them if you can create sub-accounts. This way, all the campaigns you create will be stored in that client’s specific account. You’ll never have to worry about them seeing the work you do for other clients.
With these features, you will be able to run the software as your own to grow and expand your business.
With these factors in mind, let’s take a look at the best white label marketing tools for WordPress agencies and freelancers.
Best White Label Marketing Tools for WordPress
1. Constant contact
Constant Contact is the best email marketing service for sending broadcast and drip email campaigns. It also allows you to create inline forms and pop-ups that can be displayed on your web pages to increase your leads.
With Constant Contact, your website has a faster loading you can remove your logos from all lead capture forms and emails you send to customers or your customer contact list.
It’s also possible to remove Constant Contact branding from your email account. All you need to do is contact a support representative and request that the logo be removed from your account.
You can describe the changes you want to make to the footer of your emails, such as your name, images, and logo, so that email recipients see your personalized branding.
However, there are a few items that you won’t be able to remove from your email footer. These include an unsubscribe link, About our service provider, and a physical mailing address.
We should mention that Constant Contact also has an agency partnership program with reseller options. This gives you access to create and manage dedicated email marketing accounts for your clients.
You can also use your referral link to sell accounts to Constant Contact. You’ll receive a one-time cash bonus, plus a share of the monthly revenue from the accounts you refer.
Key Features
- Send custom branded emails
- Create dedicated customer accounts
- Add multiple users such as account manager and campaign creator roles
- Reseller program to earn commissions
Cost
Constant Contact email pricing starts at $20 per month. White-label and custom solutions cost extra.
Get started with Constant Contact!
2. Formidable shapes
Formidable Forms is a popular WordPress form builder for collecting leads, running polls and surveys, hosting quizzes, and more.
This is an advanced form builder that comes with features like smart conditional logic, calculator, directory and listing views, and more.
Formidable Forms also has advanced integrations with popular email providers like AWeber, Constant Contact, and Mailchimp. You can also sync with automation and CRM tools like Zapier and HubSpot.
As for white label options, marketing list this plugin allows you to completely transform the form builder so that it looks like your own tool. You can even rename the plugin within WordPress so that your client sees your brand name in the wp-admin menu.
Additionally, there are options to disable form branding so that you don’t see the “Powered by Formidable Forms” message.
You can be sure that your client will not find the name “Formidable” in their wp-admin dashboard, form builder, or on the forms themselves.
Key Features
- 100% custom branded and styled masking
- Performance reports, graphs and charts for clients
- WordPress Multisite Support
- User Tracking
- API Support
- Advanced integrations
- WPML and Polylang Integration
Cost:
From $39.50 to $299.50 per year.
Get started with Formidable Forms!
3. ActiveCampaign
ActiveCampaign is a powerful marketing automation tool. You can use it for lead generation, email marketing, and CRM, as well as improving customer and user experience.
They have solutions for eCommerce stores, B2C and B2B companies.
For agencies, ActiveCampaign has a fully white-labeled option. You can add a custom domain name, replace the logo, and remove all references to ActiveCampaign.
The cherry on top here is that you can remove all instances of ActiveCampaign branding with a single checkbox. You’ll find this option in your account settings and it only takes two clicks.
The platform even allows you to add custom HTML and CSS closures to modify button colors, font colors and sizes, borders, and more.
You can open ActiveCampaign accounts for your client and rebrand them with your own logo and colors. You can also apply global changes to all accounts you manage.
If you’re a regular customer with a small business account, ActiveCampaign has a few options for customizing your branding. This includes changing your logo and domain, but there are no CSS or HTML editing features.
These features are more geared toward personal customizations than white-labeling for clients. You can use them to make the software feel like an internal tool for your team and employees.
Key Features
- 100% white label account
- API support for single sign-on with multiple customer accounts
- Custom CSS and HTML
- Global changes for all accounts
Cost:
White labeling is available on Enterprise accounts that cost $258 per month (billed annually). Other plans start at $29 per month (billed annually).
Get started with ActiveCampaign!
4. BlogVault
BlogVault is one of the leading backup and staging plugins. If you want to offer your clients website maintenance services as well, you can use BlogVault to do so under your brand name. You can change the plugin name, description, author name, and URL.
You can then use BlogVault to create backups and staging sites for your clients. This allows you to test out the changes and marketing campaigns you want to add to their WordPress site.
Once you’re happy with the look of your campaigns, you can merge the changes to your live site.
