We use them in conversations with friends! in posts and comments. Sometimes they express more than a single written word. We have fallen in love with emoji! a language of internet communication based on various types of graphics. Virtual smileys have become both additions to posts and replacements for some content. It has been considered the fastest growing language in the world . According to research by the Emogi Research Team! emoji were used in 2016! in mobile messages alone! 2.3 trillion times! and the global giant Facebook qatar email list introduced them as reactions under posts. How did language come into being! how does our brain perceive it and why is it worth using it in marketing communication?
Where did emojis come from?
Emojis are older than we think. Ridger’s Digest noted that the first emoticons (i.e. pictures written using characters found on a keyboard) first appeared in 1881 in Puck magazine . At that time! four faces expressing different emotions – importance of traditional marketing marketing joy! melancholy! indifference and surprise – were published and called typographic art.
photo: aspireblog.org
Emoticons are everywhere on the web
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They first appeared in 1982 ! when it became difficult to distinguish between a cuba leads joke and a serious statement in relation to the Carnegie Mellon University message. In response! Scott Fahlman proposed adding the symbol “:-)” to humorous content and “:-(” to serious content. So when did these symbols become so funny and similar to their current form? In 1998! a Japanese engineer! Shigetaka Kurita ! was working on a way to communicate with customers using icons! resulting in a collection of 178 graphics called “emoji” . The name itself is a combination of two words in Japanese – “e” meaning picture! and “moji” translated as character.
