The main message: “We noticed that…” The email shows the product that was abandoned: name, short description and price. The email also contains a CTA that leads to the product page:
Why the letter works
- The wording in the text may be a little flattering to the buyer.
- CTA returns the user to the product page.
- The letter ends with recommendations for similar products.
- Comparative approachocus not only on special lead products the customer viewed, but also on similar products:
Why the letter works
- It starts with a vivid image of the product showing its benefits.
- The text emphasizes the price reduction on similar products.
- The letter ends with a direct link to customer support.
Discount-bonus approach
The letter indicates a discount or the possibility of earning bonuses
Why the letter works
- It contains the possibility of receiving benefits (in our example,accrual of bonuses).
Important: Avoid spam words and symbols that can cause emails to be labeled as spam. These include, for example, dollar signs and percent signs.
Deficit approach
The main message is that the quantity complete elementary school profile structure is limited, creating a feeling of shortage of goods:
Why it works:
Subject and title indicate urgency.
The letter describes the conditions for receiving the scarce goods (“goods will be reserved for you only after placing an order”).
Brittany Rycroft, Marketing Director at GhostRetail, advises: “One of the main reasons why shoppers abandon a purchase is because they simply can’t find what they’re looking for. So offering real-time support can get them back on track. Your salesperson can take the work out of finding the right product, which will leave the customer feeling satisfied with the service.”
Limited availability approach
The main message: “Your product is selling well / will sell out soon!” An example of such a letter
Email from an online store (Handbox client): “What are you waiting for? These items are selling out fast. Grab them while you can!”
Why it works:
- The subject line states that the quantity of the product is limited.
- The headline reinforces urgency.
- CTA hints that it is better not to delay the purchase, the product may disappear soon.
Abandoned Viewing Frequently Asked Questions
How to Write a Good Abandoned View Email Subject Line?
Keep it simple and short. Choose clarity over fancy phrases, and experiment with using the recipient’s name for personalization.
How many letters should be in a chain?
Email marketing experts suggest including australia cell numbers at least 3 emails and 1 SMS. The text should be simple and attractive.
Abandoned Browse emails are a valuable tool to help website visitors and repeat customers return to your brand. They’re a friendly little nudge to encourage your audience to visit your online store again. And if you personalize your emails, you can turn those browses into purchases.
