When you’re running multiple marketing campaigns, adding links to emails, and sharing your blogs on social channels, it can be difficult to track where your website traffic is coming from. This is where UTM codes come in to help you identify where your visitors are coming from so you can see which campaigns are performing well.
In this article, we will show you how to create UTM codes to track your URLs in WordPress.
What are UTM codes?
UTM codes are simple snippets of code that appear at the end of your page’s URL. They serve as a reference for tracking activity on your website.
So, for example, if you’re promoting a blog post in your weekly email newsletter, you could add the UTM code to the end of the URL like this:
When users visit that URL, it will appear in your analytics and you will know how many users visited your post using that specific link.
So, in short, UTM codes help you find the traffic sources that send users to your website. When you know the best places to share your content, albania phone number list you can promote your work with more confidence and get new users to visit your site.
In general, UTM codes have the following parameters:
- Campaign Source: Such as email, search engine, or paid ad
- Campaign Medium: As an email series or cost-per-click campaign name
- Campaign Name: Refers to a specific product, sale, promotion, or email
- Campaign Term: Used for paid searches to identify the keyword used
- Campaign Content: Used for A/B testing and content-targeted ads
You can create a different UTM code for each link on your site. This will help Google Analytics track each link as a unique source, and you can also generate separate reports.
What do you need to create UTM codes?
Creating UTM codes may seem difficult, but it’s actually not. You’ll need the right WordPress plugin that allows you to monitor traffic on your website and track traffic sources using UTM codes.
We recommend using MonsterInsights , the best Google Analytics plugin for WordPress on the market.
MonsterInsights lets you add Google Analytics to your WordPress admin dashboard with just a few clicks. You can also use this plugin to create UTM codes and track URLs in WordPress.
The best part about MonsterInsights is that it’s beginner-friendly and easy to set up. It’s super easy to add Google Analytics 4 to your website. It also lets you create custom analytics reports, user behavior reports, SEO ranking reports, powers will be granted to the bank of russia? and more from your WordPress dashboard.
Without further ado, let’s get started with creating UTM codes in WordPress using MonsterInsights.
Create UTM codes to track your URLs in WordPress
Below, you will find the step-by-step process to create UTM codes using the MonsterInsights plugin. The process is simple and easy for anyone to track URLs without editing any code.
Step 1. Install and Activate the MonsterInsights Plugin
The first thing you need to do is sign up for a MonsterInsights account . Then, you can install and activate the MonsterInsights plugin in WordPress.
For more details, marketing list check out our complete guide on how to install a WordPress plugin .
After activation, you need to go to the Insights » Settings page in your WordPress admin panel and enter the license key.
You can find the license key in your MonsterInsights account.
Click on the Verify button and you will see a success message appear on the screen. This means that MonsterInsights has been successfully connected to WordPress.
Step 2. Connect Google Analytics to WordPress
Next, you’ll need to connect your website to Google Analytics. MonsterInsights makes this process easy with just a few clicks.
On the same page, scroll down a bit to the Google Authentication section and click on the Connect MonsterInsights button .
It will take a few seconds to redirect you to the Google account permission page. If you are already signed in, you can proceed with your account.
Otherwise, you’ll need to sign in to your Google account to continue.
On the next page, you’ll need to give MonsterInsights permission to edit your Google Analytics data. This will help MonsterInsights connect Google Analytics to WordPress, and it’s completely safe.
