Unless you’ve been living under a rock, you’ve probably noticed AI is here to stay.
According to our own HubSpot survey, 75% of marketers use it to save time and 45% of leaders say it makes their teams more productive. But here’s the catch — creativity and creating content are vastly different.
When people watch videos, they’re looking for something real — authentic, engaging content that actually resonates. Let’s be honest: overly mechanical or generic AI usage? Total buzzkill. A study by Nielsen found that viewers value content that feels relatable and human, which makes sense.
AI visuals or speech often miss those little nuances, and that can push people away, especially if they’re craving something genuine. This matters even more when your brand relies on building loyalty through authenticity.
And here’s the kicker: YouTube reports that 70% of viewers value creators who make them feel connected. That’s a big deal. If your videos lean too heavily on AI without a personal touch, you risk losing that connection your audience craves.
How to Fix
For me, it’s all about finding the right balance. I let AI handle the repetitive stuff — editing, transcriptions, basic scripting, and lead generation in a wider sense — but I always step in to give it that human touch.
Those little tweaks make all the difference, adding a layer of nuance that AI just can’t deliver.
If I’m using AI visuals or voices, I make sure they align with my brand’s personality. Clip Creator is a great tool for this. The goal is always the same: keep it personal, not robotic.
I try not to lean too much on automation — it can make things feel cold. Instead, I like to add a bit of authenticity, whether it’s behind-the-scenes clips or real testimonials.
And I never guess if something’s working. I test my AI-generated content with a small group to see how it lands. Their feedback is gold for figuring out what works and what needs tweaking.
At the end of the day, I’m all about storytelling and connection. Sure, AI is great for saving time, but I know my audience values content that feels real, relatable, and totally human. And honestly? That’s what I want to watch, too.
9) You’re not using other types of content.
Sticking to just video can actually work australia telegram data against you — it narrows your audience and limits your impact. Don’t get me wrong, video is amazing, but not everyone consumes content the same way.
HubSpot found that 24% of marketers are starting to include videos as a means of content diversification. That’s a big deal!
Think about it: Some people love quick, snackable content like infographics, while others want to dive deep into a blog post or listen to a podcast while they’re on the go.
By mixing up your formats, you’re not just catering to different preferences — you’re also reaching a wider audience. I love to use HubSpot’s Content Remix tool to create custom workflows for this purpose.
Plus, combining videos with other types of content reinforces your message. Someone might watch your video and then see an infographic on the same topic, and suddenly the message really sticks.
Without variety, though, you could miss out on connecting with people who’d become loyal followers if only the content clicked with them in the right way.
The bottom line? Diversify. It’s worth it.
How to Fix
Just like I repurpose videos for retaining your members other platforms, I also make an effort to think of how to convert my videos to blogs, guides, and even tutorials.
Why do I do this? To land those high-authority backlinks, of course. The better and more malleable your content is, people will be inclined to use it as a source in their own works. That’s why you need to strive to make that repurposed content.
Not everyone is online at the same time, so give them another chance to see it.
And if you’re feeling creative, turn business sale lead your videos into GIFs, quick clips, or even still images. That way, your content gets even more mileage and a chance at sustained relevance.
10) You haven’t spent enough time developing a community.
Building a video audience isn’t just about putting out content — it’s about creating real connections.
