For a couple of years now, augmented reality has appeared in end-of-the-year lists across multiple outlets as one of the trends to keep an eye on. It seems, though, that the tides are about to change and AR will finally fulfill its promise of disruptive innovation.
AR Packaging
One of the sectors that’s going through a c level contact list phase of massive AR adoption is the packaging industry. It’s easy to see why – the ability to add an extra digital layer to the physical packaging itself opens the door to a world of possibilities for companies to better market their products while also providing relevant and useful information to consumers.
That’s because consumers just need an app to scan the packaging to see a host of digital augmentations pop up from the products, including 3D augmentations, videos, hovering texts, audios, interactive digital elements, and even CTAs.
Product and Experiential Marketing
Though we can trace back AR’s origins texas work-life-faith balance back to the late 60s, the truth is that this technology still feels like a new thing for the vast majority of people. That’s not all. According to research, AR can capture and maintain people’s attention for 85 seconds while increasing interaction rates by 20% and clickthrough rates to purchase by 33%. All that proves that AR is a fantastic ally for companies looking for an innovative way to market products, something they can do through two main marketing forms.
Informative Material
There are two things that we’ve grown marketing list accustomed to when using products and services that could be easily replaced by vastly superior AR-based applications. On one hand, there are manuals and user guides that come with products of all kinds, from TVs to smart speakers. On the other, there are training materials to teach users how to use those materials.
