Monsters – they exist not only in movies, fairy tales and all sorts of horror stories. After all, what do monsters do? They do mischief and ruin the lives of others. So, if you think globally, these same monsters are everywhere. And in Internet marketing too. Oh, there are tons of them! I counted five right off the bat. Maybe you, after reading, will add someone else.
So, 5 monsters of Internet marketing that interfere with conversion, spoil the good name of SMM, waste budget, quarrel with Penguin and Panda, take your potential clients to competitors and generally contribute to market stagnation in every possible way.
1 SEO Headless Horseman
What does he do? This guy is engaged in website promotion. Only he does it in a very peculiar way. Firstly, he has no brain, which means that he absolutely thoughtlessly buys links, ignores the obvious requirements of search engines, and mainly uses black methods of increasing the link mass and gaining positions. Secondly, he absolutely does not care what will happen to the customer’s business, one left – someone else will come, there are many sites, and there will always be something to promote.
What is dangerous?
Since this character has no idea about such concepts as “strategy”, “action plan”, “client business development”, and is used to acting chaotically – then, accordingly, by contacting the headless horseman you simply doom your site to failure.
How to recognize? It promises you a lot and in a short time. It focuses on positions, not conversions.
2 Ghost SMM
What does it do? It supposedly does social gambling database media marketing. But after a while you realize that it did nothing. It spun up bots, bought likes, posted a couple of cats. As a result, you kind of have SMM, but it kind of doesn’t exist. It’s a total poltergeist.
What is dangerous about it? It will waste your budget at best. At worst, it will become a threat to your company’s image, because the phantom SMM syndrome signals the incompetence of the company that has it.
How to recognize? Measures effectiveness by the number of “likes” and subscribers. OKPI, content marketing and working with opinion leaders, he has never heard of it, or he assures you that all this is not important in SMM.
3 Zombie copywriter
What does he do? He seems to write. But his work can hardly be called a selling text. Rather, it is anti-selling. Just like a traditional zombie, who can say something like “brains” and “food” and growl a little, so a zombie copywriter will write not a crawler data human text, but a set of incoherent keywords.
Why is it dangerous? Texts are an important element of a website. With their help, you can increase conversion several times. And by placing zombie text on the website, you will not only miss this opportunity, but also push away customers, because having noticed that you write for robots, they are unlikely to trust you and want to buy anything from you.
How to recognize? He will convince you that people do not read texts, and all his works are aimed solely at conquering search robots.
4 Minotaur the Designer
What does he do? He develops the how does it affect different types of businesses? architecture of future websites. He makes them confusing, like a labyrinth. So that anyone who comes can’t perform a conversion action. He makes every detail of the website as incomprehensible as possible. He simply enjoys imagining a user rushing from one part of the website to another, looking for the “Buy” button.
