When Instagram first launched, it was advertised as a platform where users could share photos of their everyday lives and rack up likes and comments. For many, it was simply a place to share throwback snaps from their vacations with friends and family. But the focus of the platform has shifted somewhat in recent years.
While there have always been businesses promoting their brands on the platform, today, most have shifted to an organic, individual advertising approach that is proving to be a highly effective strategy, especially when these brands collaborate with Instagram influencers.
However, the biggest mistake you can make as a brand is looking for the most popular influencer with the most followers. It’s much more important to understand how to find Instagram influencers that align with your brand’s core values and personality. It’s also much more important to focus on an influencer’s engagement level rather than their number of followers.
What does all this mean for you as a brand? Let’s take a look.
Find out how to select the most suitable influencer for your brand and product with our free guide.
How to find influencers on Instagram
One of the most complicated aspects ofinfluencer marketingis finding the right influencers for your campaigns. After all, there are so many out there, how do you know which one will give ios database you the biggest return on investment?
With this in mind, let’s look at 5 simple tricks to help you understand how to find Instagram influencers who will ensure your campaigns are a success.
Be clear about your goals
The first tip in this guide on how to find Instagram influencers is related to your strategic plan. Before you can even start looking for the best fit, you need to be clear about your campaign goals and outline your objectives and metrics.
What are you hoping to achieve with your influencer marketing campaign? Do you want to increase brand awareness or get more sales? Are you promoting a new product line with your campaign or are you looking to build an online community of engaged potential customers? If your goal is to get more sales, which part of the sales funnel are you going to target?
It’s important to be clear about your goals from the start as they will guide every decision you make throughout the campaign planning and launching process . For example, if you want to increase your reach, a macro influencer may perform better. However, if you want to boost customer engagement, a macro influencer will probably be better.collaborate with a micro or nanoinfluencer.
Your goals will also determine what metrics you need to track to measure the success of your campaign. Do you need to monitor engagement or conversions? Reach or impressions?
Check the influencers’ metrics
Once you have your key goals clear and you know what you are how to set up a target on instagram to sell online consultations looking for, the next step is to review the influencer metrics to see which candidate is best qualified to help you achieve your goals . Of course, you can do this manually, but it can be time-consuming. One solution to streamline the process is to use ainfluencer softwareto do the hard work for you.
Influencer software provides you with valuable data on an influencer’s past performance. You can review average likes and video views and gain insight into their audience’s demographics and interests. However, when it comes to finding the right influencer for your brand, the most valuable metric you can track is an influencer’s engagement rate. Essentially, it’s how often they post and how regularly their audience interacts with their promoted campaigns. How many likes and comments do their posts get, and how many times are they shared? Do they often respond to followers’ interactions?
Ultimately, the higher an influencer’s engagement rate, the more likely their followers are to be interested in your brand .
Make sure it is in line with your brand
The last tip in this guide on how to find Instagram influencers relates to your own brand. It’s important to find an influencer whose core values and personality align with your own. In other words, if they can effectively reflect your brand’s tone of voice.
Does he or she have the same beliefs as you? Do you have switzerland leads similar interests? Has he or she worked with your competitors in the past? Is his or her content authentic and organic? Would it effectively represent your brand or is there a risk of damaging your reputation?
You also need to take a influencers on Instagram look at your own target market and compare it to an influencer’s audience. Do they have the same demographics? Are they likely to be interested in the key messages of your campaign?
The more you research an influencer’s values and audience, the easier it will be to determine whether they might be a good fit for your brand. And this, ultimately, is the key to understanding how to find the Instagram influencers that can make your campaigns a success.
