Paradoxically, alternative coffee shops have become an incredibly popular place these days. The increasingly strange ideas of the owners do not always meet with the delight of the consumers. McCafe decided to use this theme in its new campaign. The spot went viral – it is richly commented and eagerly shared on social media.
McCafe vs. Non-Chain Coffee Shops
The video presented by McCafe mainly mocks unconventional ways of serving russia email list coffee. To this end, it shows tiny cups of the favorite drink or it is served in a jar with a straw, an illegible menu, a dysfunctional interior of the cafe, and also exorbitant prices. The confused hero of the advertisement finally ends up in McCafe, where he gets everything he has been looking for for so long: his favorite coffee at a reasonable price, a comfortable place to sit and a tasty cake.
While other coffee shops are turning into places with extravagant menus and the importance of local marketing for small businesses alternative brewing methods, McCafe focuses on speed and customer satisfaction. This is the image that the customer should remember about this chain after watching the ad. However, there is also a significant manipulation. The video presents a comparison of two completely different product segments – cuba leads expensive and luxurious coffees in alternative coffee shops, and the offer of a global fast-food chain. These are completely incompatible zones. Both McCafe and non-chain coffee shops have their own, brand-specific consumers.
McCafe vs. Non-Chain Coffee Shops
McDonald’s ad quickly made the rounds on social media. Its Controversial success is primarily due to its simple and funny message, which in an unobtrusive way encourages people to drink coffee at McCafe. The video undoubtedly attracts attention, and that is probably what McDonald’s want.
