The platform will invest 85 million euros to support small businesses present in its marketplace
The event will have the participation of 300,000 small and medium-sized companies from around the world The small and medium enterprises are all number data the lifeblood of the Spanish business fabric . With the health crisis, many of them have experienced great challenges that some have not been able to overcome. Even so, many continue to face daily challenges in order to solve the problems to which they have been affected by the pandemic .
Amazon delayed Prime Day last year to ensure order processing
Hopefully this is one of the reasons why Amazon is putting small businesses in the spotlight for its big event of the year: Prime Day .
Already last year, after delaying it to guarantee order processing , the company decided to focus on the SMEs that are part of its marketplace , in order to give them a breath of encouragement after very hard months for them. Not only in Spain, but also globally.
This year Amazon Prime Day will also bet on supporting small and medium businesses. They will do so on June 21 and 22, kicking off the summer season. As the company points out in a statement, Amazon Prime customers will be able to choose up to 2 million offers worldwide in various categories.
Amazon’s big annual event first saw the light of day in 2015 and has been growing ever since. It is a time of absolute traffic on Amazon, as explained to Reason . Why Joaquín Otamendi, Corporate Director at Amazing . And, the users who browse and buy two weeks before and after the event are multiplied by three. A whole sale opportunity.
” We are delighted to offer our customers great deals, both for those who want to buy and save on top brands, and for those looking for opportunities or small business products, ” said Jamil Ghani, Vice President of Amazon Prime, in a statement.
In fact, this year, as the company has pointed out, more than 300,000 small and medium-sized companies from various companies will participate in the campaign created by Amazon. This commitment to SMEs not only includes the traditional 48 hours of Prime Day, but will also take place for 14 days (from June 7 to 20) with the campaign “Buy 10 euros in SMEs, get 10 euros in Prime Day”, where consumers will be able to invest in small and medium-sized companies to receive that promotional balance.
Keys to activate in Amazon Advertising for Prime Day this 2021
What selection of products to include in promotion for Prime Day
The objective of this promotion, which will be fully financed by Amazon , is to make the products sold by this type of business known to marketplace customers. The action will take place in Spain, Germany, the United States, France, Italy, Japan and the United Kingdom. In fact, this Prime Day, and throughout 2021, Amazon will invest 85 million euros to support small businesses that sell its products, including this and other promotional activities in order to encourage customers to buy.
” Working with Amazon is a growth accelerator for small businesses like ours because it gives us access to hundreds of millions of customers, tools to build our brand and their logistics network to deliver our products to customers quickly and reliably. ” explained Pablo Carrascal, CEO of Ostrichpillow.
Participating in Prime Day last year was a powerful source of sales and a way to reach new customers.- Pablo Carrascal (Ostrichpillow)
Amazon Live: Shopping with Kristen Bell
On Monday, June 7, customers can shop alongside actress Kristen Bell , a small business advocate and two small entrepreneurs – Karamo Brown and Mindy Kaling – who will be joined by some of the small business owners to discuss their products and inspiring stories.B2B Phone List Throughout Prime Day, thanks to a series of live shows, under the name Amazon Live, the protagonists will highlight selected offers from small businesses on Amazon and will feature the owners.