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El Sol 2021 delivers 185 Awards for the best Advertising of the last two years

The Platinum Sun, the Festival’s highest award, went to Burger King’s “Moldy Whopper”
Spain has managed to take 116 Soles
Audi has been chosen the advertiser of the year in this editionDuring the awards ceremony of the 35th edition of El Sol , the Ibero-American Festival of cell number database Advertising Communication , a total of 185 awards were awarded, including the Platinum Sun, the special prize in Transformative Creativity and the 8 Grand Prizes. In addition, an award has been given within the Young Creatives section, reaching the total figure of 186 Soles.

All the Grand Prizes that El Sol 2021 has awarded
The best outdoor advertising campaigns
The best spots, according to El Sol 2021
“Moldy Whopper” takes the Platinum Sun
Adolfo Domínguez, special award for Brand Transformation
This figure represents 24 less awards than those awarded in the 2019 edition, when the number was 209 (212 counting those of Young Creatives).
Regarding registrations , a total of 1,019 have been received, which also represents a decrease of -30% compared to 2019. However, these drops “were expected due to circumstances” , as Alfonso Marián has declared , Director of El Sol, who wanted to highlight that “there has been an increase in registrations in categories such as Integrated Campaigns and Innovation, for example, while there has been a decrease in others such as Print Media or Outdoor Advertising. For obvious reasons, there has been less I work for these categories “in recent months. And it is that this 35th edition of El Sol has awarded the best advertising of the last two years by not having been able to celebrate in 2020 due to the pandemic.

In this edition, the Grand Jury has awarded 8 Grand Prizes:

The Platinum Sun and the Grand Prizes for Integrated Campaigns and Production have been for the “Moldy Whopper” campaign , from the international agencies David Miami / INGO / Publicis for Burger King
The Film Grand Prize went to “LOLA” , by Ogilvy for Cruzcampo (Spain)
The Grand Prizes in Media and Digital and Mobile have been for “Stevenage Challenge” , by David Madrid for Burger King
The Grand Prize Abroad went to “If you are outdoors, you need to protect yourself” , by McCann Lima for the Peruvian League Against Cancer (Peru)
The Grand Prize in Public Relations has been for “Menu for BK cows” , by We Believers for Burger King (United States)
The Grand Prize in Branded Content went to “El Clásico de la Historia” by We Believers for Corona (Mexico)
The Grand Prizes for Design, Activation and Brand Experience, Audio, Print Media and Innovation have been deserted.

We Believers, the great winner

As for the Festival Agency , this 2021 has been We Believers, which has also been crowned as the Best Independent Agency . These awards have been given to him based on the awards obtained for his campaigns “Menu for cows from BK” and “The Classic of History”, which have conquered both the advertising sector and society in general. “Making one’s way through all the agency networks has an amazing value” , declared Juan García-Escudero, President of the Grand Jury in this edition of the Festival.

Gustavo Lauria, Cofounder & CCO of We Believers and member of the Grand Jury in this edition, has recognized that the agency has “an extra affection for this festival. He gave us our first joys as an agency and has always treated us very well”.

We Believers has been the Festival Agency
For its part, Audi has received the Advertiser of the Year award . This is a very special award that recognizes the creative trajectory of an advertiser.
“The doll that chose to drive” and “Forever and ever”, groundbreaking campaigns created by the Proximity Barcelona team , are two examples that have positioned the automobile industry as one of the firms at the forefront of creativity. Specifically, the first of the aforementioned works earned Audi eight soles and two Grand Prizes (Brand Content and Promotional Marketing) in 2017, while the second added another eleven recognitions, in addition to a Grand Prize (Brand Content) in 2018 .

The Sun 2021 by categories

In Integrated Campaigns , 14 prizes have been awarded, of which 5 have been gold, 4 silver and 4 bronze, and 1 Grand Prize.
In Brand Activation B2B Phone List and Experience, 16 awards have been awarded, of which 2 have been gold, 7 silver and 7 bronze.
In Branded Content 14 prizes have been awarded, of which 2 have been gold, 5 silver and 6 bronze, 1 Grand Prize.
In Digital and Mobile , 21 prizes have been awarded, of which 7 have been gold, 5 silver and 8 bronze, 1 Grand Prize.
In Public Relations , 18 prizes have been awarded, of which 4 have been gold, 7 silver, 6 bronze, 1 Grand Prize.
In Film , 19 awards have been awarded, of which 3 have been gold, 8 silver and 7 bronze, and 1 Grand Prize.
In the Media , 17 prizes have been awarded, of which 5 have been gold, 5 silver and 6 bronze, and 1 Grand Prize.
In Print Media , 8 prizes have been aw

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