Google it and see the quality of the results; Now set up a content calendar, with each word as the base theme for each material. Do this, and your company will come out ahead of most companies that invest in content marketing. 3. Search intent not consider This is a question that, if we think about it a little, is quite obvious, but is often lost in content marketing strategies. Yes, you determin the persona, and the keyword. And produc content focus on it. But your strategy ignor the person’s search intent. Consider the following, when you type “24-hour pizza delivery”, what is your intention? You want to place an order, right? You want a place that delivers now. Whether via telephone or the internet.
Especially if your company is a delivery
But in this case, “24-hour pizza delivery” is a keyword. And if we simply start from the concept that this is a user’s pain and that we ne to produce content about it, what will we end up doing? A text of 1,000 to 2,000 words talking about delivery. That will work? Of course. Especially if your company is a delivery company and what you want is for people to place an order. Search intent in Google results And, believe me, Google understands this. And it’s not difficult for the algorithm to capture this behavior. It simply crosses new data searches with the pages that best answer those questions. And with this, the search engine can know whether the best answer is a text, a map, a video, an image or something else.
What kind of content does she want in
Start simply: think about your persona: what is their intention when typing a keyword? What kind of content does she want in response? Don’t you have any idea? So ask your team. Or better yet, ask the customer; use Google: take the word and throw it into the search engine. What kind of results appear? Images? Videos? Texts? Take advantage of this information; adapt your content production: do not ignore the information above. Change your content. Focus on images, videos and others if necessary. The trend is for Google to become increasingly better at understanding users’ objectives B2B Phone List when typing something in the search field. As a result, companies that know how to understand search intent will come out ahead.
