The sales journey moves a bit into the customer service part. This section clearly explains the key differences between business-to-consumer marketing and B2B marketing.
B2C
Customer service between businesses and consumers must be fast and efficient. The problem is usually less complex. Customers want to return a product or ask frequently asked questions about the product.
The solution then is to link to an FAQ page or use an automated chatbot.
B2B
B2B customer service is much more complex. It is usually an ongoing relationship. Therefore, you can expect customer service almost all the time while using their service.
For products like security systems, the price tag is generally high, so you’d expect to find it easy to get help from customer service.
The business is aware of its product or service
This relationship is more of an ongoing relationship than a business phone list transactional one. This service is likely to help the selling business to the buying business through installment or setup. This relationship may last throughout the life of the product.
B2B processes follow this path.
They express an interest in learning more at a surface level.
You should also consider whether you would like to learn more about the product or service.
Intention is key. Purchase intent is the stage where the buyer (business) begins to express interest in using the product with your business. How much time they spend on the website, how many calls they make, and how many questions they ask can tell you how intent they are on your service.
Evaluation is based on intent. Buyers look at all the information and then evaluate whether the information presented matches their personal business goals.
A decision or action to be taken
The sales journey is the core of any business plan. Every step plays an important role in the final goal or success B2B Phone List of the sale. This is where you can see several differences between B2B marketing strategies and B2C. This is directly affected by who we do business with.
B2C
Your sales journey should be as efficient as possible for your customers. Shorter attention spans and more product options to choose from. This provides a much more transactional experience.
This is usually done in one step. Or, it can be automated in just a few steps. Think email sequencing, advertising to confirm the payment experience, etc. The entire process should be hassle-free so as not to waste the consumer’s time.
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