With such a tactic! you don’t pressure your clients into buying while the promo code lasts and give them the option to get their favorite product or service at a special rate.
Pro tip: Of course! to reap the benefits of email marketing! you need to build and properly set up an email list. Here’s how to build an email list from scratch.
- Social media. You might use social media to showcase your brand’s personality and hear directly from your customers. Consider hosting a chat on X! posting surveys on Instagram! or creating fun contests on Facebook.
Always reply to every comment your clients or prospects post — especially negative ones. If you don’t feel like you have the bandwidth to create all social media content internally! consider using a third-party service like UpContent! which sends you compelling! curated content that you can share with your audiences for increased engagement.
- Loyalty programs. According to Emarsys! loyalty program usage went up by 28% in 2024. Given how much customers love personalized rewards and incentives! this is hardly surprising. I do need to say here! though! that you shouldn’t create a program unless you can genuinely follow through and offer attractive deals.
If you’re looking for inspiration! I recommend canada telegram data checking out the loyalty program at wellness brand Rituals. I’ve been shopping there every two or three months for about a year or so.
The first time I visited a brick-and-mortar location! I was asked if I wanted to sign up as a member! to which I agreed. Now! every time I go in to stock up on my favorite items! I am surprised either with a freebie (like hand cream) or a discount.
Just the other day! I was given a $5 discount upon checking out – a pretty nice touch! if you ask me!
Content marketing and internet marketing are incredibly similar strategies used to attract leads and prospects to your site! and ultimately convert web traffic into customers. However! there are a few slight differences between the two.
Content marketing lives under the roof of online/internet marketing — which means online/internet marketing is the more broad! overarching strategy! and content marketing is one process within that strategy.
- Content marketing applies only to the process of creating and distributing content to reach audiences.
- Online marketing encompasses sharing that content through email! search engines! and social media — it also includes paid advertising! retargeting! and a wide range of strategies you might use to reach audiences online.
While most of the strategies that fall under online marketing have to do with content creation! online marketing also pertains to the non-content creation tasks of internet marketing such as PPC bidding! or website design.
Internet Marketing Strategy
- Lean into short-form video content.
- Post videos on YouTube or other social networks.
- Keep TikTok in mind.
- Find influencers to work with your brand.
- Humanize your brand using brand values.
- Repurpose content across various channels.
- Invest in permanent social media content.
- Design a user-friendly website.
- Optimize your 5 monsters of internet marketing site for search engines.
- Use email marketing or opt-in email campaigns.
- Write online press releases.
- Create a blog.
- Develop social media contests and campaigns.
- Leverage pay-per-click (PPC) advertising.
- Optimize your site for conversions.
- Create a Facebook group.
Here are 16 strategies you‘ll want to employ to ensure you’re successful at internet marketing.
1. Lean into short-form video content.
According to HubSpot’s 2025 State united states of america email lead of Marketing report! not only is short-form video one of the most popular trends among marketers! but it’s also the most effective with an ROI of 21%.
Short-form video is expected to continue its growth trajectory! as visual storytelling is overtaking text-heavy content formats.
