Is Email Marketing Outbound or Inbound?

Inbound email  marketing engages customers by creating valuable content and experiences tailored to them. Typically, inbound emails are sent to potential customers who have already expressed interest in your product or service or subscribed to your email list. Examples include newsletters, content roundups, and discount codes for returning customers.

 Inbound Marketing is a business methodology that engages customers by creating valuable content and experiences tailored to them. It includes blog posts, social media posts, infographics, and, you guessed it, emails.

Email marketing is the process of targeting your audience and customers through email. The statistics on email are impressive and contribute to its importance as a marketing tool. With 4 billion daily email users, it is necessary to focus on strategy and best practices to reap the benefits of better sales, generated traffic, increased leads, and more.

 Melanie Attia of Campaigner says, “Email marketing is about gambling data singapore engaging in a dialogue that is both inbound and outbound.” However, Justin Premick of AWeber Communications would tell you that “if you’re doing email marketing right, it’s inbound.”

 To better understand the differences between inbound and outbound email marketing, let’s look at three aspects of each:

Inbound email marketing follows the marketing funnel – a content plan for each stage of the buyer’s journey. The steps are attracting strangers, attracting how to set up a target on Instagram to sell online consultations prospects, and securing customers. The first stage of this process is building brand awareness through blog posts, social media, and SEM. It filters down to the second step where customers express interest. They opt to join email lists or follow a social media account. Inbound email marketing takes place during this stage. Because inbound marketing sends messages to interested parties, marketers increase their chances of having customers complete the buyer’s journey with a purchase.

With inbound marketing, the goal is to attract an interested cyprus business directory audience. Content, such as blog posts and social media posts, is meant to attract potential customers.

 This process takes time. It can take months and years to build an email list of thousands. The same growth happens much faster for outbound email marketing.

 

Inbound Email Marketing Cost 

 While cost doesn’t affect whether email marketing is inbound or outbound, there is a difference between the two methods. Inbound marketing costs 62% less than outbound marketing for several reasons.

 First, the ROI is higher since you are targeting a warm list of potential customers.

 Secondly, inbound lists tend to have fewer subscribers, which keeps the email service provider’s costs low as they often charge by the number of email sends.