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Lead with intent

This trend encourages you to look beyond ICP (which is often based on anonymous customer profiles). Instead, track intent to understand general market signals.

Currently, we use tools like Google Analytics, Google Trends, and Social Listening to understand market signals. But these platforms are more indicative of prior interest.

Intent data offers a more realistic

real-time view of potential customers’ specific needs and desires. Being guided by intent gives you an edge, helping you craft better, more whatsapp lead relevant copy for lead nurturing campaigns.

Web3 and the Metaverse can potentially transform buyer behavior through NFTs, virtual events, augmented reality (AR), interactive demos, and more.

‍Redefine digital behavior

While it’s trendy, it may not work for cmb directory everyone. One in three marketers plan to stop using NFTs this year, and 29% plan to reduce marketing in the metaverse and audio chat rooms.

The best way to find out what works for your here’s how to use videos business is to experiment with different mediums.

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