If you don’t have a content marketing strategy for your blog and social media, you’re not serious.
You need it to position yourself in the mind of your prospect as a leader in your niche, as a reference in your field of activity.
If i have an online hardware store and every week for a year i send you a newsletter with handyman-style advice for fixing things around the house, detailed tutorials for assembling furniture, decoration, etc., it is very likely that when you need a new set of screwdrivers, you will remember my store.
But then when do i sell?
As a general rule, pareto’s law applies: for every 10 pieces of content we send, 8 must provide value and 2 can be promotional (offers for father’s day, black fridays, etc.)
you can also choose to use a template in your newsletter that highlights valuable content above all else, but always closes with a featured module saudi arabia phone number library offering something specific.
Lead nurturing: funnels
sales funnel
this word may sound like super advanced guru-level marketing to you, but right now you’re going to see how easy it is to set up and the benefits it brings.
A funnel is a set of digital elements (landings, emails, information products, etc.) that we have previously predefined and programmed over time and that automatically guide a user from the moment of registration to the conversion to the purchase or contracting of our services.
From there we can complicate
it as much as we want with multi-channel strategies and other stories, but what i want is for you to set up the first one and leave it on autopilot.
A classic funnel that fits most cases would don’t fool yourself be the following:
#1. The user registers through a lead magnet in which they phone database leave us their email in exchange for 3 video tips about our specialty.
your registration, we will redirect you to a thank you page where we invite you to follow us on the social network of your choice.
