With automations and intelligent chatbots, you can use Facebook Messenger for business to communicate personally at scale, giving customers the individual attention they need without burning out your team. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
While it’s best known as a text messaging service, the Facebook Messenger app also supports voice and video calls. Users can personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars.
Messenger is also a popular customer service channel. Customers expect to be able to reach brands on the platforms they already use. Since Facebook is the world’s most popular social network, it makes sense for brands to be accessible on its dedicated messaging service.
Actionable Intro to Facebook Messenger for Business
You might think of social media primarily as a marketing channel. But customers expect to access customer support on the social channels where they follow and interact with brands. No one wants to look up a customer support email address or phone number when they can simply click a message icon to access your team directly from Facebook.
A fast, easy resolution to a support query can turn a frustrating experience into a positive one for your customers. Using Messenger business email list allows you to be there where and when they need you to be. As you’ll see below, Messenger automations allow you to offer personalized support even when your team is not available
Offer support on your customers’ terms
Once someone engages with you on Facebook Messenger, you can also use sponsored messages to continue the conversation later, including following up with upsell or upgrade offers timed to the end of a trial. Build trust It’s simple. If your company is open to dialogue, your company is easier to trust. And that trust can be earned on reputation alone. In a poll by Facebook, the majority of people who message businesses say that the option helps B2B Phone List them feel more confident about a brand. Just knowing messaging is available is enough for some customers. Imagine you’re about to make a big purchase.
