Focus on holistic marketing
Holistic or 360-degree marketing spans multiple marketing channels, creating a unified ecosystem.
“Lead capture forms are important in the lead generation process and a channel that agencies should definitely explore.
They can reduce friction and increase
conversions. They can be automated, personalized based on channels, brand, information needed, and much more.”
– Shivani Khokhani, Growth Marketer specific database by industry at Driftrock
Connect marketing across different activities, data, technology, and personalization.
part of marketing. But it needs to be backed up by cmb directory building trust through authenticity.
It may also mean you have
to move away from polished, self-centered lead with intent content to realistically share the struggle behind running a business.
Trust builds loyalty.
