A good alt text for an image you publish on the Internet can be the small difference that makes people find you before your competitors. So what is all the fuzz about in relation to so-called meta descriptions for images? According to the textbook, alternative texts, or alt texts, must […]
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AWhen we talk about brands, we often focus on logos, colors, claims, or even the most impressive advertising campaigns. However, a brand lives and breathes in every interaction it has with its audience across different channels. These touchpoints are essential to create an authentic connection with customers and to communicate […]
This means it keeps tabs on user activity and creates an algorithm to prict what you might want to see bas on your tastes and past clicks. So. The next time you log in. Instagram will prict what you might like and present these images/stories or videos on your fe. […]
More than 90 million images. Videos and live stories are shar every day. With content view by billions of instagram users around the world. 200 million visitors view at least one business profile on instagram every day. However. Before you look at these numbers critically to inform your strategy. You […]
We can understand how your brand is doing. Making consumers feel part of an experience. Whether digital or physical. Has today become a point of reference for fashion. Luxury and beauty brands. The experiences of craft brands ne to be shar to encourage industry leaders and customers to share and […]
The first thing brands should consider when building their brand performance is the different way they can measure it. Because this will allow them to review and improve strategies. Content performance with most brands opting for omnichannel marketing strategies. Thanks to the huge increase in consumer touchpoints and the current […]
Can value be generat from mia mentions and how is your brand perceiv by authoritative publications? Can the value also consist of the activities of influencers and celebrities or how they talk about your company? Or again. Value can be determin by how you market your brand on your website […]
Your lists matter, and you never want to send the wrong email to the wrong group. Sending a campaign to the wrong audience can have serious implications . This mistake can damage your brand’s reputation, result in recipients marking you as spam, impact segmentation efforts, result in poor engagement as […]
Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little […]
A lot of this depends on the type of mailing you’re sending. I usually don’t follow any universal rules for CTAs, other than making sure that you’re not overwhelming the recipient with too many asks. A lot of this ties into the overall content you’re sharing and making sure it’s […]
In email design, less is (often) more. All content in your email should feel like the “TL;DR” version. On average, we have a short (and somewhat humbling) 8-10 seconds to capture our readers’ attention. So, imagine you have only 8 seconds to make an impact. Keep it short, snappy, and […]
Once the email’s goal is agre upon, any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally, this includes a hero graphic, exciting […]
