Disruptive innovation is a concept that refers to technology that causes a change in the market or transforms the existing one. However, in order to better understand what disruptive innovation consists of or is, it is necessary to be clear about its characteristics or peculiarities, the main one being that a product or service evolves over time. This evolution or change is mainly due to the fact that the continuous appearance of competitors forces companies to improve that product or service, or even to create a new one.
Normally, in these types of situations, growth marketing plays a key role, since it is through this type of strategy that the growth of these new disruptive products or services can be identified and accelerated.
Importance and benefits of disruptive innovation
It is important to highlight that one of the main benefits of disruptive innovation is that it represents a social advance and allows the development of new business models , which makes it possible to reach markets that wer e middle east mobile number list very difficult to access and reach groups of consumers whose needs were not being met.
Another advantage of disruptive innovation is that it forces companies to innovate , which leads to products or services that, although simpler, are cheaper and more accessible. In addition, it is also worth noting that when obsolete technologies or business models are replaced by ones that offer a much more efficient and sustainable storytelling is an essential solution, greater efficiency is achieved .
And obviously, the consumer benefits from this change, as he or she has more options to choose from at lower prices .
Taking all this into account, it could be said that disruptive innovation is important for transforming both markets and societies, since its main objective is to improve products and services.
How to implement disruptive innovation
To implement technological disruption in a company, it is necessary to follow these steps:
- Identify areas within the transform your industry company where technology plays a key role or there is an unmet consumer need, and where innovation could have a significant impact.
- Analyze the competition to list of us mobile phone numbers identify trends and find niches with potential or new emerging markets.
- Research and explore emerging technology trends to find those that may be useful within those areas that need improvement or where a problem exists.
