Many experts say that it is necessary to change the model due to the appearance of the Internet and social networks. The PESO model (the “S” for shared in English is added) includes a specific space for content shared on social networks and removes it from earned media. However, we think that for all practical purposes the POE model still works quite well (for now). 6 Actions to promote your content own media Create an email database Today email is the most efficient way to contact a person directly. On the one hand, it’s personal enough to bring you closer to your contacts (unlike social networks,
where you’re just USA business fax list another update. And at the same time, you can reach hundreds of thousands of people with just one click, who has time to call them? In addition, the connection between your brand and the people who receive your emails is greater than the one that exists with those who only follow your social networks. For example, Buffer talks about how out of 40,000 people on his email list, 7,500 open his emails, and 1,800 click through to read the full article (24% of those who open the email). While of 1,800 people who see their posts on Facebook, only 51 click (2.83% of those who see the post). How can you get emails?
Millennials Will Be the Predominant
For starters, don’t forget to include a subscription form on your blog and website. Do not miss opportunities, for example, if you are going to give a course take advantage of getting emails. Of course, remember that the value of what you ask for in your forms must be proportional to what you offer, that is, if you want to obtain a lot of data in addition to email, you must create content of more value. Post on your social networks Okay. This action is a bit obvious. It is one that we never or almost never skip. I’m including it here because it’s important that you don’t just post once and forget about it.
Depending on the social network there are certain rules to promote your content efficiently. For example, Twitter is a network of the moment, where information is consumed quickly. Therefore, it would not hurt to publish your content more than once. Even on slower networks like Facebook or LinkedIn this can work. Separate the publications in time and give your new followers the opportunity to get to know all your material. earned media Contact influencers The influencers I’m talking about are not TV or sports stars. No. They are people who, due to their dedication, work, etc. They have become references in your sector . In other words, they are people that your buyer personas follow .
Workforce in the Coming Years , but Generation
Whether they have accounts of thousands of followers or a few hundred, the connection with these hundreds will be stronger than anyone else. Clearly in this case the difficult thing is to reach them. In order to contact one, you usually have to write many emails. When you do, don’t ask them to do you the favor of sharing your content. Think about what might interest them. Something that has worked for me is contacting them when I am planning my content. The idea is to send an email of the type: Hi [influencer name], First of all I want to thank you for your work on the Blog [insert blog name]. It has been inspiring for me. Especially your article “[insert name of influencer-created content].”
I am currently working on an article for my blog [link to blog] on [insert topic of common interest]. Since I know your work, I wanted to ask you a couple of questions to share your vision with my followers: [insert specific questions] I am looking forward to reading your comments. Thanks a lot. Greetings, [Firm] Find content aggregators Content aggregators are sites where users share news, articles, etc. and based on the interaction of other users they become more popular. The most popular of these aggregators is Reddit . Reddit moves mainly in English,
