“Seller bonuses” How does it work? A loyalty program for users on the marketplace. You can credit customers with points that they will spend on future purchases in your store. The marketplace indicates this in the product cards for the purchase of which you will credit points. You regulate their number yourself. Ozon takes a commission of 9% from all bonuses transferred to customers.
How to activate? To connect the tool, select the “Promotion” section, then “Seller bonuses”, then products and determine the number of job function email database points for them. The minimum you can offer the consumer is twenty rubles, and the maximum is half the price of the product.
When a person buys a product for which bonuses are given, an amount equal to them will be withdrawn from your account, as well as a 9% commission. So, if you offered 200 points, the marketplace will withhold 218 rubles. When the buyer wants to spend the bonuses, you will receive money for the product minus the discount. So, if a user orders a product from you for 500 rubles and asks to write off 100 bonuses, you will receive 400 rubles.
“Brand Shelf”
How does it work? The online store places selections of products from one brand with a short description and title in the search simple and effective solutions results and in categories. The seller pays for impressions and clicks, and the smallest rate is 750 rubles per thousand impressions.
How to activate? To connect the option, go to the “Promotion” section, click on “Stencils” or “Promotion in search”, and then “Brand shelf”. To set up advertising, do the following:
Enter the name of the campaign, the period, and the daily budget (it is at least 500 rubles).
Set up your ad parameters: enter your brand name, write a description and place a link to your product page.
Add products (three to twelve items per campaign).
Enter search phrases that users will use to find the brand shelf. If necessary, specify negative keywords.
Specify the bid. The minimum is seven hundred and fifty rubles per thousand impressions. The higher your bid, the more often the marketplace will display the shelf.
Activate the option. It can be active for the entire set period, or until the budget runs out, or until you turn it off.
Display advertising
How does it work? There are 2 types of list of us mobile phone numbers media advertising on Ozon: banners and video banners. The marketplace places them on the main page, in search results, categories and other sections. The seller pays for the ad broadcast. The minimum bid is affected by the type of campaign. Thus, for a thousand impressions of a banner you will have to pay 100 rubles, and for a video banner – 250 rubles.
How to activate? To connect a campaign, go to the “Promotion” section and select “Media advertising”. To set up:
Write down the name of the campaign, the duration of the broadcast and the budget;
upload a banner created independently or on a marketplace using a template;
set targeting settings;
enter the rate (the higher it is, the more often users will see the ad);
connect the campaign.
“Marketing Applications”
How does it work? An option for ordering complex advertising from Ozon. Forms of cooperation are discussed individually with the marketplace. So, these can be mailings, banners, etc.
How to activate? To connect the tool, select “Promotion”, then “Marketing requests” and “Create request”. Specify the products to be advertised and the available budget. A marketplace specialist will contact you to discuss the terms.
Ozon offers various tools, but it is sometimes difficult to choose the best one. If you are having trouble choosing the type of advertising campaign, consider your goals:
For rapid sales growth, “Search Promotion” and “Stencils” are suitable, as they attract the most buyers;
to increase consumer loyalty, it is better to connect “Reviews for points” and “Seller bonuses”;
To expand your reach, you can use “Brand Shelf” and “Media Advertising”.
The latter tools are rarely used, as they are expensive and have a poor return on investment. Most often, they are used by large companies to increase the media exposure of the brand. Even if you have launched an advertising campaign, do not expect a 100% result. It is impossible to fine-tune a campaign in detail on the marketplace. This often leads to sellers setting up advertising within a category in the same way, and distributing traffic between them. To avoid such situations, use additional tools, for example, bidders.
How to learn how to properly promote a product card on Ozon
To learn how to promote a product card on Ozon, you need to study the advertising options and try to apply them in practice. Here are sources that can help you learn how to promote products:
knowledge base – it provides detailed information about all advertising options;
webinars and videos – a selection of educational videos and live broadcasts;
Ozon University is a portal with free courses from the marketplace, available to sellers registered on it.
Now you know how to properly promote a product on Ozon. In conclusion, we note that before launching an advertising campaign, it is important to study all the tools, evaluate your budget and promotion goals. This will help you attract more buyers and not lose money.
