I have noticed a theme in the SEO industry. It is a worrying issue. And it’s really, really time for this topic to stop. It is the theme that there is a “secret sauce” for SEO, which only our brain can process. The brain of that dentist and other small business owners is too small to comprehend these crazy “ranking reports.” that’s complete nonsense In a 5-second glance at an AgencyAnalytics report or client dashboard, anyone with normal intelligence can see if they’re making progress (or regressing). If your ranking report shows a move from position 45 to position 13
this would be a powerful Palau email list key performance indicator (KPI). Can you think of a single SEO that would not show a move from position 45 to position 13? And yet there would be no phone calls. Not a drop of income, most likely. digital marketing dashboard So why are ranking reports so important? Because SEO takes time. And the more you can show the progress made before your customer reaches the top of page 1 of Google,
Metrics on Your Site to
the more likely the customer will respect and appreciate what you are doing for them. Ranking reports are important to show SEO progress. I feel almost silly saying that out loud. So why is this statement controversial? I think there are two main reasons: 1. Some SEO companies do not want responsibility. It’s easy to say, “just give it more time” and run the debit card for indefinite periods of time when you don’t have any KPIs. 2. Some SEO companies feel that while ranking reports are really important, more data is required to show the full picture to the customer.
There is merit in this approach. What additional information is important for customers to know? It is important for clients to understand what the implications of their SEO efforts are. Part of this means reviewing ranking reports, making sure the customer is on the same page as you. By answering questions about SEO, you can gain your client’s confidence in your abilities. While you want to tie your SEO results as close to customer earnings as possible,
It’s Important to Track a Few Key
you know that the road to higher earnings often takes time. Many of AgencyAnalytics’ features and plugins can help you with everything from call tracking data to PPC management. Here is my proven step-by-step KPI template for dentists: First, if the website is ranked on page 2 or below, start measuring rankings right away.
While not all SEO tasks show an immediate boost in rankings, letting the client know you’re working on their case is reassuring. If you’re creating powerful, editorially awarded links for your client, this would definitely be something to share with them! I’ve found that showing updates to the writing I’ve been working on can help put even the most anxious clients at ease. Show citation updates being created or corrected, schema markup being optimized, or even something as small as a meta tag update.
