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Homepage Articles blogging 6 ways to be a better online marketing agency. 6 ways to be a better online marketing agency Published. 2016-06-03 As an online marketing agency, you have two main fronts that dictate your success. Customer acquisition and customer retention, with the latter being far more important. It […]

To overcome this, consider switching to a retainer fee model. There are many ways to calculate and collect a retainer fee. The easiest way is to divide the price of the work you need to do for a client by the number of months you will do it. For example, […]

Suddenly, a well-planned project begins to include tasks and responsibilities that you would normally charge a lot of money for. And you’re afraid to say something so you don’t lose the customer..while losing the money. Lucky for you, that’s what I’m going to help you with today. In this post, […]

you should discuss the required budget with the client. The client signs the new schedule and budget. The process should also define the steps required for a customer to agree to the change. #3. Get started with a project management system Project management tools like Basecamp, Asana, and many others […]

Do you experience scope slippage often? How do you handle additional requests and scope changes from clients? Let us know in the comments. SHARE, THANKS! 5 Cold Email Mistakes That Crush Your Agency’s Reputation Are your cold emails ending up in your prospects’ buckets? Don’t let them associate your name […]

However, that makes it unnatural to read. It doesn’t feel like a personal message that you wrote specifically for a potential client. Also, a template fails to build an emotional connection. Just imagine yourself following a prewritten script during a conversation. Would that help you connect with the other person? […]

your prospect’s response to your email depends on one thing: whether they trust you. If you present yourself as someone trustworthy and credible, they might consider your offer. But if you don’t communicate your credibility, your name will go straight to the blacklist. But how do you tell a prospect […]

he won’t be able to improve it or use it as proof of his work. This is where UTM tracking comes into play. These special codes can be added to the end of any URL to track clicks and performance of marketing activities. In this post, I’ll help you understand […]

And yes, I admit, this is not a strategy to trick customers into paying on time. Instead, it’s a way to help you avoid working with clients known for late payments. Companies like CreditHQ offer services that allow you to check how likely a new customer is to pay you. […]

These are just a few ways to use utm_campaign. As an agency marketer, you will find this parameter indispensable. Best Practices for UTM Tracking Before you start adding UTM codes to your campaign links, there are a few things to keep in mind: 1. Establish a UTM naming convention from […]

scroll down to see your URL. Google Analytics UTM code Copy and paste this link with the UTM code into your campaign or content. Ways to use UTM tracking Now that you know what UTM codes are, what you can track and how to create them, the most important question […]

you’ll see more conversions through that campaign. Therefore,  Share reviews on social media Social media is a great platform to communicate. With your customers and engage them in conversations. It’s also the perfect platform for sharing user-generated content. You can provide links to review websites on Facebook, tweet about the […]

you’re missing a trick. Here are some ideas that can help you turn your customer feedback into a great content marketing strategy: 1. Feature positive reviews on your website This obviously depends on you providing a great product or service, but you should anyway! Once you have some good positive […]

This will help you create goodwill between you and your customer. Third, once you get to page one of Google for at least some of your. Target keywords, it’s good to show them some traffic stats. This depends on the customer’s interest. In your efforts and the type of data […]

I have noticed a theme in the SEO industry. It is a worrying issue. And it’s really, really time for this topic to stop. It is the theme that there is a “secret sauce” for SEO, which only our brain can process. The brain of that dentist and other small […]

but they can easily be overwhelming. Learn 6 of the most important metrics in Google Analytics for actionable insights. Save time and work smarter by following the right metrics! read more 2017: year under review 2017 was a great year at AgencyAnalytics. Here’s a rundown of it all: Check out […]

Keyword ranking for business keywords The biggest mistake in keyword research is not spending enough time researching business keywords. To improve your ranking and make money, you need to understand the difference between commercial keywords and informational keywords (see next point) Understanding Informational vs. Business Keywords If all of your […]

read more Are Ranking Reports SEO Relevant in 2017? With Google constantly changing, can you still trust keyword rankings? Here’s everything you need to know, including why keyword ranking reports remain essential to your agency’s SEO Rights Reserved.Mobile is mainstream. Since 2015, more searches have been done on mobile than […]

Give consent and always give credit when credit is due If you ever share someone else’s content, you should be sure to credit them using their screen name after obtaining their consent to share. Unfortunately, just because someone takes a photo of you (even if your profile is public) doesn’t […]

While these benefits sound appealing, UGC still needs to be done strategically. So you don’t get caught in an awkward situation where. You need to implement a “damage control” strategy. A word of caution with user-generated content. Most of the issues that come up with UGC are related to brand […]

That said, many of the articles that have appeared around user-generated. Content (hereinafter ‘UGC’) have talked a lot about the positives. But not so much about why using it blindly could damage your brand reputation. . Below, exercise some caution when discussing. UGC and discuss the benefits, drawbacks, and best […]

How to get rid of acne with homemade products How to install. WordPress Conversely, people are probably looking for a solution to. Make a purchase if they use keywords like: The best acne products Web designers in. NY If you’re in the internet commerce industry, you’ll recognize that commercial keywords […]

Unlike traditional agencies, you can’t name your clients or post case studies on your website. So what can you do? Once you’ve been working for a while, you can ask some of your former or current partners if they’d be. Willing to be a reference for you. Right now, though, […]

PPC Listings – Results that appear due to Adwords. This type of advertising levels the playing field, which means that startups and small businesses can compete for traffic that is valuable to them; thus obtaining the traffic they need to move to organic search places in the future. AgencyAnalytics Reviews […]

Agency Analytics Dashboard AgencyAnalytics is just one of the tools available to help you keep your data and reports transparent and allows you to keep things organized if you manage multiple clients. Food to go If you know SEO inside and out, running an SEO reseller program could be the […]

A study by Ahrefs found that pages ranked in the top 10 of Google results are, on average, at least two years old. Showing your customer stats like this can help them understand that SEO takes time. Source A timeline is a good way to measure your client’s progress. Create […]

there are some major red flags of user-generated content that you should be aware of. Don’t get caught, do it the right way! read more How to Analyze Google SERP to Increase Rankings Search engine results pages, or SERPs, are all the pages that appear on Google, full of different […]