scroll down to see your URL. Google Analytics UTM code Copy and paste this link with the UTM code into your campaign or content. Ways to use UTM tracking Now that you know what UTM codes are, what you can track and how to create them, the most important question remains: how should you actually use UTM codes to track your marketing campaigns? Essentially, there are three ways you’ll want to use these codes: 1. Know where your traffic is coming from The main reason to use UTM tracking is to know exactly where your website traffic is coming from.
You can achieve Tokelau email list this using the campaign, source and medium parameter. Google Analytics displays default channel groupings in its interface. However, by using UTM parameters, you can track sources more accurately. UTM tracking is especially useful for understanding your referral and direct traffic in Google Analytics. In Google Analytics, you can navigate to Acquisition -→ All Traffic -→ Referrals to see which sites generated traffic. In this sample account, we see referral traffic fr2. Know which links people are clicking on in a campaign Let’s say you run a newsletter for your client.
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Every week, he sends out half a dozen links to interesting stories from around the web. In between, you also include a couple of CTAs on your client’s site. You probably already know your newsletter open and click-through rates. But do you know which links in your newsletter get the most clicks and which ones get ignored? This is another situation where UTM codes come in handy. For example, you can create separate utm_content codes for individual banners in a banner ad campaign. Or you can add a custom code to your email signature link to track your total clicks.
Group traffic by medium Suppose you are running a social media marketing campaign for a client. As part of its marketing activities, it shares its content on popular social networks: Facebook, Twitter, etc. These appear in the “Social” channel in Google Analytics. However, what if you promote content on social networks that Google doesn’t recognize as “social” By adding utm_medium=social to all the links you share on any social channel, you can track your performance across all social networks. You’ll find that the utm_medium parameter is particularly useful for macro-level analysis of traffic patterns.
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You can group all links into some broad media (social, cpc, search, email, referral, etc) to measure your traffic over time. The utm_medium parameter is especially useful for differentiating paid traffic. For example, all your traffic from Facebook will appear as “social” by default in Google Analytics. If you’re running paid campaigns on Facebook Ads, you don’t want that traffic to be bundled with your organic social traffic! By adding utm medium=cpc or utm medium=cpm to your Facebook Ads URL, you can group all your paid traffic into one report. URL parameters
Track traffic for different campaigns If you had a new product launch, can you say for sure that the traffic came from the launch campaign? How many of your holiday marketing campaigns generated successful conversions? Tracking these metrics is one of the hardest things for marketers to do. Basic GA data makes it almost impossible to determine which marketing campaigns are driving your current results.
