read more Are Ranking Reports SEO Relevant in 2017? With Google constantly changing, can you still trust keyword rankings? Here’s everything you need to know, including why keyword ranking reports remain essential to your agency’s SEO Rights Reserved.Mobile is mainstream. Since 2015, more searches have been done on mobile than on desktop, and it’s no longer safe to assume your customers find you through desktop search.
Is your marketing Mozambique email list strategy designed with a mobile audience in mind? If your mobile marketing strategy needs some work, don’t worry. Often a few simple changes are all it takes to bring your mobile marketing up to speed. Here are eight things you can do to immediately improve your mobile strategy. 1. Speed up your site. Page speed has been a ranking signal for desktop sites for a while now, and it’s common knowledge that a slow site will drive away visitors. Now there’s an even more compelling reason to make sure your site loads fast:
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Starting in July 2018, Google will also be using page speed as a ranking signal for mobile search. Fortunately, checking your site speed is easy. Google recommends using the open source Lighthouse tool to audit your site for speed-related issues. One of Google’s newest tools allows you to test your page speed on mobile networks specifically. Compare your speed to the competition and see how your page speed affects revenue. mobile speed test 2. Focus on local marketing. A large percentage of mobile searches are for local businesses or “near me” terms.
Local SEO is a topic in itself. But here are some mobile strategies you can do to get more location-related traffic. Keep your Google My Business page up to date. Having a GMB page is the most critical aspect of local SEO. Design your content strategy around local keywords. Don’t just use your city as a keyword, either. Other local terms like your neighborhood or street name are also useful keywords and may be easier to rank for. List your business in as many local directories as you can. Yelp, Bing, and industry-specific directories can get you more traffic.
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Make it as easy as possible for people to get in touch with you. Display your location, phone number, and email address on all of your business pages across the web. A click-to-call option can also encourage more people to contact you. 3. Create mobile-friendly emails. Are your marketing emails designed to look good on a smartphone? They should be, as more than half of all email is opened on a mobile device. Here are some tips for writing mobile-friendly emails:
Pay attention to your preheader text. The preheader text is the brief preview of the email that is displayed below the subject line. Maximize the impact of your email by writing something that makes people want to read the rest. mobile marketing email headlines Examples of preheader text. Source Keep your messages short and simple. No one wants to scroll through a wall of text on mobile. Use images sparingly or don’t use them at all. Use clear and simple calls to action. For example, include a prominent CTA
