your prospect’s response to your email depends on one thing: whether they trust you. If you present yourself as someone trustworthy and credible, they might consider your offer. But if you don’t communicate your credibility, your name will go straight to the blacklist. But how do you tell a prospect that you are a person to trust? Well, for one thing, you could include proof of your credibility in the email copy: Mention some of your current clients, Highlight achievements, or List some of your investors. You could also use the signature to achieve the same effect:
Include a link Saint Helena email list to your Linkedin profile. It will help a prospect validate that you are a real person, Show any accreditations you may have. I include the Hubspot certification logo in my signature to show prospects that I understand how the services I offer work. And link to your latest blog post so they think of you as an informed resource. Calin Yablonski of Inbound Interactive includes a link to his latest YouTube video. This allows prospects to discover how much you know about SEO, but also to see it and build a personal connection. Mistake #5. Include disguised links in copy This is a no-brainer, right?
Reporting Can Quickly Become
In times of (well-justified) paranoia about Internet privacy and security, the last thing you should do is post cloaked links that don’t reveal the content or information behind them. And yet, many people put data and tracking above anything else. They send bit.ly links to track clicks or use generic anchor text such as “click here” to attract a response. And, in turn, make your carefully crafted email look like spam. But security concerns aside, according to this article, using generic calls-to-action prevents prospects from opening your links for other reasons:
The word “click<” draws your message’s attention to what the article’s authors call “mouse mechanics”. Something that makes the person think about how a link works instead of clicking on it. The word “here”, on the other hand, hides the information behind the link. Prospects who see that link have no idea what it really is. So don’t be one of those people. If you want someone to click on your link, tell them what it is and include the full URL. This way, you’ll get past their privacy and security concerns, but still convince them to click on it. What do you think?
But as Your Agency Begins to Scale,
Do you send emails to cold calling prospects? How do you make sure your cold emails don’t degrade your agency’s reputation? Let us know in the comments. SHARE, THANKS! 6 ways to be a better online marketing agency Here are 6 great tips to improve your online marketing agency. You don’t need to invest thousands or reinvent the wheel – take your agency to the next level and impress clients with these simple tips. read more 4 types of content prospects MUST see on your agency site Does your site have the right content to really convert new customers?
Show prospects that your agency stands out. Here are the 4 essential types of content you must include to maximize conversions! read more 9 Proven Strategies to Get More Clients for Your Agency Getting more clients is one of the biggest challenges for agencies. How can you reach more customers and keep them coming back? The answer is to find strategies that scale. We have summarized our top 9 strategies for finding new customers at scale.
