Homepage Articles blogging 6 ways to be a better online marketing agency. 6 ways to be a better online marketing agency Published. 2016-06-03 As an online marketing agency, you have two main fronts that dictate your success. Customer acquisition and customer retention, with the latter being far more important. It costs much less to retain a customer than it does to acquire a new one, and as your working relationship grows, it becomes easier and more efficient to benefit from each other. But to maximize client retention, you need to be an extraordinary marketing agency.
How can Portuguese Timor email list you do this? Obviously, you’re doing what you can to get good results for your customers, but you can always do a little more, and you can move with the times to give your customers even better deals. In a recent survey I conducted of 357 online marketers, ” What Works in Online Marketing ,” I asked marketers about their current views on the online marketing industry, including their strategic preferences, where they think the industry is headed and of course how they feel towards marketing agencies in general.
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I’ve used this insight to come up with a handful of tactics you can use to become a better marketing agency in 2016. 1. Stop using reports as a crutch First, understand that reports are a tool for you to demonstrate your value; don’t use it to shoulder the full weight of your responsibilities as a marketing agency. I’ve seen too many agencies that just send out a report every month and let the data do the talking, so to speak. Yes, data is important, especially when it comes to showing growing trends like incoming traffic or search rankings. However, there is more to an agency-client relationship than numbers.
Talk about what you are doing. Talk about what you are changing or thinking about changing. Ask your client what they think about the data and ask them what they think about their strategic approaches. Data does not lend itself to a dialogue, and it needs a dialogue to be successful. 2. Help your customers understand link building The survey indicated that marketers rank link building among the most difficult online marketing strategies to execute or to find a competent provider for, and a surprising proportion of users (38%) are not engaging in any link building strategy. link building,
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despite claiming to make consistent SEO efforts (not to mention the overwhelming and well-understood importance of link building for successful SEO). What I can gather here is that users don’t fully understand or value link building as a strategy, and as a marketing agency, you need to step up to fill that gap. Tell your customers what link building is, how it works, how much it costs, and why it’s important. Otherwise, your efforts may go unnoticed, unappreciated, or your clients may ask you not to follow the strategy at all. 3. Leverage influencer marketing Influencer marketing is another interesting strategy,
being the only strategy ranked as more difficult to execute than link building. In recent years, a couple of powerful trends have developed to make influencer marketing even more powerful. First, users trust corporate brands less and less in favor of social evidence; this makes the persuasive power of influencers even more appealing. Second, the online marketing space is becoming increasingly crowded, leaving less room for differentiation;
