A study by Ahrefs found that pages ranked in the top 10 of Google results are, on average, at least two years old. Showing your customer stats like this can help them understand that SEO takes time. Source A timeline is a good way to measure your client’s progress. Create a six or twelve month plan of what you are going to do to improve the ranking of the end customer. Create plenty of measurable and achievable goals and milestones in your plan,
and set up a transparent Monaco email list reporting system where your client can check your progress. That way, they will be able to see what you are doing, even if there are no visible changes yet. Remember: you are building long-term relationships The agencies you work with are likely to need your services for the long term, and this gives you the potential to build some long-lasting and mutually beneficial partnerships. Because each of your work relationships
Micro-moments Are Moments When
could have the potential to last for years, take them seriously. Focus on delivering great results and meeting deadlines. Put your soft skills to work too – you’ll build better relationships and get more repeat jobs if you’re friendly and personable. If you go beyond the agencies you work with, they likely have a lot of ongoing work for you and are willing to provide you with future references. Educate your customers Your partners may not know much about SEO
when they hire you. However, they will eventually need to explain SEO to their own clients. As your designated SEO expert, it’s part of your job to educate your partners on what they need to do to improve your clients’ rankings. Explain the specific steps you are going to take, why these steps are necessary, and how they fit into your overall plan. Also, let your partners know that you’re happy to answer any questions they might have about your process or SEO
That’s What Google Calls a Micro-moment.
in general. Be transparent with reports and data Transparency is an important topic in the world of white-label work. Unfortunately, too many unscrupulous agencies are willing to do shoddy work because they believe their clients won’t notice or notice the difference. Of course, you won’t take advantage of anyone, but a new customer may not know this, especially if they’ve been burned by a reseller before. So be very careful to be transparent and accountable in everything you do.
The best way to achieve this is to give your clients access to frequent reports and updates. Allowing customers to log in and verify their details for themselves goes a long way in building trust. On top of that, check in with clients often to hold yourself and your team accountable. Review your progress each week or month, including anything that didn’t go well.
