because the competition remains fierce and everyone wants to get the lion’s share. It therefore becomes necessary and essential to find ways to differentiate yourself from your competitors. New channels or new tools, here are 6 methods to differentiate yourself from your competitors through your digital communication . The use of ephemeral content If Facebook has long established itself among publications on social networks , it is clear that Instagram and its “stories” have quickly gained market share over its competitors. The format of ephemeral content has won over many Internet users and immediately experienced a dazzling success. This marketing practice responded perfectly to several quests: urgency, novelty and the feeling of exclusivity. Now, Instagram Stories, Facebook Stories, WhatsApp or even Youtube.
What works the most to differentiate cpa email marketing from the competition, is to tell a story and what’s more by telling it in the form of a soap opera. The chatbot: the new customer advisor Present at any time and allowing to provide an immediate response to customers, the chatbot or its speaking version the voicebot , is one of these new methods to differentiate itself from its competitors with its digital communication . If it takes the role of the commercial adviser to perfection, the fact remains that its configuration remains meticulous. Indeed, it is imperative that it integrates all possible scenarios, corresponds to the target and respects your editorial line. Using a chatbot involves working.
That You Cannot Otherwise Get.
On the language so that it is as natural as possible and so. That it meets the main objective: to inform the visitor. Include. Influencers in your digital communication We have always. Known that word of mouth is what works best in terms of advertising. Influencers are the modern version of word of mouth. Knowing how to find the right influencers is one of the best ways to differentiate yourself from your competitors with your digital communication . It is, in fact, possible to find influential people on social networks with whom you will be able to set up partnerships. Influencer.
because specific to your company, it allows you to convey your authenticity, your uniqueness or your values. It is therefore essential to take care of the elements that will convey your brand image. This is the case for logos, flyers and content used for your website. The implementation of a graphic charter is the best guarantee of respecting your branding. Create the Wahou effect to make a difference Nowadays, everyone is positioning themselves in the same niches by offering the same kind of products. It is therefore necessary to differentiate yourself from competitors with digital communication that creates the “Wow” effect. To meet the expectations used in the customer experience, it is necessary to take risks. Integrate original and daring ideas into your digital communication to surprise your prospects . In fact, visitors will.
With Growing Promotion,
come back to see what else and atypical you have to offer. Use mobile marketing If in the past, internet access was mainly done on a computer, now everything happens on your smartphone. With their state-of-the-art smartphone, consumption habits are changing, because everything happens on the mobile. So it’s up to you to think mobile to stand out from your competitors in your digital communication . It is therefore possible to use targeting to send an advertising message to an individual based on their behavior on their smartphone. Plus, why not create a smartphone app that will make it easier for your visitors to find and buy your products? Targeting prospects is one of the essential points of digital communication . Associated with the consideration of the customer experience, it is possible to create your own methods.
to differentiate yourself from your competitors thanks to digital communication. One thing is certain, we must not hesitate to use new channels to make a difference. Do you want to define your digital strategy but you don’t know where to start? Contact us for a first free interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy. Stephane Gauthier STEPHANE GAUTHIER Marketing technologist, passionate about web technologies for more than 15 years, Stéphane Gauthier now runs the web agency Les DIGIVORES in th