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If You Ask and Listen, They Will Provide.

You don’t understand your online market The demand for your products & services may be completely underestimated if you haven’t researched it. Maybe you don’t even understand your digital marketplaces? The dynamic is completely different from traditional channels with very different profiles, uses and competitors. The options for communication actions are also quite different. 3. Existing competitors and startups will gain market share If you do not devote enough resources to digital marketing or if you use an ad hoc approach without a clearly defined strategy, your competitors will come to your digital table! The competition today does not necessarily come from its sector of activity. 4.

But Google Analytics and the like will only list of active cell phone numbers you visit volumes, not visitor sentiment and what they think. You will need to use other tools to retroactively analyze website users to identify your weak points and fix them. A modern CRM and automation tools will help you with this. It is often easier to separate activities in this way but, of course,

You With Valuable Information.

There are not enough resources and budget given the importance of digital Your resources are insufficient for the planning and execution of digital marketing. In addition, you miss the right skills with the specialties required in the various e-marketing specialties. This makes it difficult to implement your digital marketing actions in the face of fierce competition. 8. Wasting time and money on overlapping activities Even with sufficient resource allocation time can be wasted. The bigger the company grows, the more it affects the organization. Indeed, several people have taken charge of parts of marketing and communication using different tools.

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A lack of coordination stems from this organization and makes. Digital marketing actions ineffective with the risk of duplication and. Lack of consistency. 9. You’re not nimble enough and. Have trouble catching up If you pay attention. To the big brands in the digital world like Amazon. IBM, Google, Facebook, etc. they are all very. Dynamic, meaning that they are constantly experimenting with. New approaches to engage and retain their online audience. It is one of the great advantages of digital to allow you to test solutions on market segments to measure and analyze them and finally generalize them to your customers if the test is conclusive. 10. You don’t optimize

By Encouraging Current and New Customers.

site user experience, emails and social media marketing. . However, Here are 10 major problems that can be avoided with a well thought out strategy. Do you also have the opportunity to progress with your digital marketing? Do you want to define your digital strategy but you don’t know where to start? Contact us for a first free interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy. However, Stephane Gauthier STEPHANE GAUTHIER Marketing technologist, passionate about web technologies for more than 15 years, Stéphane Gauthier now runs the web agency Les DIGIVORES in Lausanne and Geneva and supports the agency’s clients to define their digital marketing strategy and then coaches them on the ground for imp

6 methods to differentiate yourself from your competitors thanks to your digital communication Nowadays, digital communication is an integral part of the life of a company. However, this is not necessarily enough, because the competition remains fierce and everyone wants to get the lion’s share. It therefore becomes necessary and essential to find ways to differentiate yourself from your competitors. New channels or new tools, here are 6 methods to differentiate yourself from your competitors through your digital communication. 6 methods to differentiate yourself from your competitors thanks to your digital communication 6 methods to differentiate yourself

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