Email marketing, one of the oldest and most successful forms of digital communication. Today, it even goes beyond Social Media, SEO and Affiliate Marketing. Unbelievable and yet true! Email marketing is the most effective marketing channel, and it is no coincidence that it is the favorite sales tool of all top marketeers. Have you tried it in your own business yet?
Despite the evolution of technology and the rise of social media, email marketing remains timeless for one simple reason: we all have email. It is in a way our digital “identity”. We use it every day to register on digital platforms (facebook, instagram, spotify etc), to send important documents and to communicate with our partners.
How Does Email Marketing Work?
For your email marketing campaign to succeed , you need to build an Specifically, a database of real and genuine contacts who have expressed an interest in receiving informative emails from your brand. It is very important to realize that the list is your target audience . That’s why you avoid “filling” the list with emails of people who have never heard of your brand before.
There are many ways to create the list. The easiest one is the offer – a bait to “bite” your audience. For example, a 20% discount on every purchase, in exchange for subscribing to your monthly newsletter.
An email marketing service provider
An email service provider or platform (Email Service Providers – ESP) is software that serves every step of your email marketing campaign. In addition, it provides you with essential tools for planning content and executing automated or personalized messages to multiple subscribers simultaneously based on categories.
When you learn to understand the needs and “wants” of your subscribers, you begin to build a relationship of honesty and trust with them. The moment you will realize the benefits of email marketing is when you will notice your engagement and conversion rates increase.