Research has shown that email marketing rewards those who know how to use it properly, which is why it is considered one of the favorite sales tools of the world’s top marketeers.
Remember that your customers are the most important asset of your business. Whether you know them by name or are new customers, building strong relationships with them is a marketing skill you can no longer afford to ignore.
But before we discuss the most important reasons why every business needs to develop an email marketing strategy, let’s understand what email marketing is :
Email marketing belongs to the broader field of marketing. It is a new version of classic mail and has replaced other communication methods such as brochures or coupons. Email marketing is the use of email to promote products or services while developing relationships with prospective new or existing customers. Essentially it is direct mail done electronically instead of the postal service.
Some interesting stats to know:
- 58 % of people read their email before checking social media and news
- An impressive 42.3% will delete their emails if the email is not optimized for their mobile phones.
- 8 out of 10 B2B marketers report email marketing as their most successful content distribution channel.
- About 42% of Internet users subscribe to email newsletters to receive discounts and sales offers.
- Research shows that 99% of email users check their email daily.
- Over 60% of customers returned a product after receiving a re-designation email from the company.
- According to a survey by nonprofits achieve the highest email open rate.
- Emails that use personalized subject lines in the subject receive 26% higher message open rates.
When should you use email marketing?
Using email marketing is one of the most common ways to encourage someone to interact with your company, share various information and create / maintain a bond with you.
The importance of email marketing for your business. According to over 4,147 million people worldwide use email. Therefore, it is a brilliant opportunity for businesses of all sizes to tap into the audience they already know, but also be able to reach their desired ideal audience.