A subdomain (or subdomain) is a resource with original functionality, structure and content, which, despite its apparent home articles by Ingate autonomy, is still a branch of the root site. If we give a completely everyday analogy, then the domain is a medical center. Many departments offering completely different services are subdomains: the first floor is industry email list otolaryngology, the second is pulmonology, the third is surgery.
When talking about what a subdomain is, Home Articles by Ingate it is worth taking a closer look at its name. It includes three elements:
- Domain zone. This element of the name is located to the right of the last character in the name of the web resource and is managed by the registrar responsible for issuing and authorizing the domain name: .ru, .org, .net, .com – all these are examples of domain zones.
- Root domain. It is located to the left of the last character related to the domain zone. It is the main element of the root domain name. Home Articles by Ingate necessary for recognizing a brand or organization.
- Third level domain. It can be seen to the left of the root element. This is the subdomain name.
To summarize, a subdomain is an element of a higher-level domain that functions as a stand-alone resource.
Why do you need a website subdomain?
Subdomains are usually create how to choose between a rack or a panel for the living room? by large companies with different target audience segments, a large range of products, many regional branches, etc.
To answer the question of why subdomains are needed, let’s take a closer look at the functions they perform.
Resource promotion in search engines. Since a subdomain is a separate resource for search engines, the root site has some SEO advantages. Thus, there are more opportunities to attract traffic. If, for example, a company is promoting itself in a highly competitive niche, it must use high-frequency keywords to reach the top. But the problem is that no more than three high-frequency keywords can be registere on the main page of the root domain. Subdomains help to solve this issue, since a fairly large number of high-frequency keywords can be distribute between them, which can potentially help increase the visibility of the main resource by search algorithms.
Promotion in regional search results
It will be much easier to promote a website list of us mobile phone numbers in regional search results if you create subdomains for each region or city where the company’s representative offices are located. This is explained by the fact that search robots, offering users relevant results, primarily provide websites with a geographic link to the location of users.
Improved navigation. Subdomains are very necessary for marketplaces and large online stores that offer a huge range of products. Subdomains can be used to place information about specific product categories. This will make the structure of the marketplace more logical and convenient for individual segments of the target audience.
Increasing the security of the root site. If you want to change something in the structure of the root site: program codes, functionality, design – it is better to experiment with subdomains first, because you do not yet know whether the target audience will react positively or negatively to the innovations. In the second case, you risk losing positions in search results and worsening the reputation of the resource. If the experiment is limited to a subdomain, the root site will not suffer.
Accessibility from various devices
It is necessary for users to be able to access the site from any gadget, including a smartphone, which currently provides the bulk of traffic. And in this regard, subdomains for mobile versions bring some advantages to business owners:
- it is much easier to output the archive section;
- faster loading of the site, therefore, the content is easier to perceive;
- simpler implementation compared to the web resource for PC;
- simplified optimization, again, compared to the heavier computer version.
Speeding up the resource. The site will load much faster if some of the information from it is transferre to subdomains. This is especially relevant for resources with a large number of photos and heavy video content, which slows down the site.
However, even if there are many reasons explaining why a subdomain is need, you should not rush to create one. For example, if your site has many similar sections, the information of which overlaps in meaning, it is better to use a traditional structure with an increased number of directories.
