Customer Journey, in Spanish Customer Journey. Map Your Customers Is the complete experience of a consumer with a company, from the first contact to the post-sale. Understanding this concept allows organizations to generate value throughout the purchasing process and. Actively participate in it, educating the market and their audience and generating value. There was a time when the moment of making a purchasing. Decision was the focus of Marketing actions. However, consumer behavior has changed a lot in recent years and. Today, it is essential that companies are part of the personal growth of their audience.
What is the Customer Journey Map Your Customers
The Customer Journey is the path taken by the customer throughout their relationship email contact list with a company . It is your customer’s history with your brand. From the first contact (visit, service, printed material or online content) to the purchase and post-sale. In practice, what Marketing professionals do is create a narrative to understand the doubts. Pains and needs of the public at each stage of this journey. In this way, we can design a personalized strategy capable of attracting. Educating and transforming consumers into committed customers .
Why Do You Have to Educate Your Audience
Advertising channels are extremely competitive and, in general, they opt for invasive and pulverized promotion B2B Phone List that the consumer no longer likes at all. In the midst of an ocean of promotions and “unmissable offers”, the impact of this type of promotion is minor. This does not mean that this type of effort is useless, but it does make very clear the importance of having a content strategy capable of supporting your proposals and helping your leads find your company among the crowd. What you sell is not as obvious as it seems. There is no point in bombarding your audience with slogans and offers before giving them the necessary knowledge so that they can understand the importance of the solution you offer.
