Learn the Roadmap for a Successful Media SEO Strategy

Just imagine being in charge of the SEO team at a time of breaking news. Dovzens of media outlets competing, almost in real time, to appear in Google’s Featured News carousel. Learn the Roadmap In the world of immediacy, driven by digital transformation. SEO for media becomes especially important. But the matter is far from ending there, since the migration of the media towards digital means having to attend to an increasingly constant flow of news. In this scenario, the journalist must not only know how to write; He must also learn to optimize his pages to win. In the competition for content dissemination and user attention.

Effective Seo Strategies for Media Learn the Roadmap

One of the essential actions in any SEO strategy is the creation. Of complete and original content top people data that keeps the reader truthfully informed. Do not forget that it is essential for the media to create content that, in addition to being relevant and original. Follows the ethics of journalistic practice and editorial lines. In the end, we not only want to please Google. But also communicate valuable information to users. These resources can be chosen in the editor of your CMS and help the search. Engine algorithm understand which groups of information are. The most important on the page and which subtopics are addressed.

Try to Appear in Google Top Stories

Those are the Google Top Stories or, in Spanish, the Featured B2B Phone List News carousel, which is one of the Featured Snippets formats .Although the competition is high and the useful life of these cards generally does not exceed 24 or 48 hours. It is worth positioning your content in. Google Top Stories to radically increase your CTR .Media outlets typically have a higher volume of news content versus evergreen content , which makes their content pieces have a very short shelf life.

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